Jeff Pedowitz is joined by Ben Lazar, CMO and Product Officer for Payspan. Ben shares how his company is focusing on not only the customer, but the customer's customer to gain insight on how to best help their clients and grow their revenue in the process.
About Ben Lazar
Ben Lazar has 30 years of experience helping companies achieve revenue growth and valuation through rapid customer acquisition and market expansion with cutting edge, cost-effective marketing and sales. He is an inbound marketing expert with experience bringing products to market through the latest marketing automation technologies.
Currently, he serves as the Chief Marketing and Product Officer for Payspan, the nation’s leading provider of healthcare reimbursement and payment automation services, where he is responsible for designing and bringing Payspan’s innovative products to market. Since joining the company in 2016, he led the development of innovative technology services for payers and providers that enable provider adoption of electronic payments and remittances, member-patient engagement and value-based care through meaningful data exchange.