At the 2018 B2B Marketing Exchange, The Pedowitz Group CEO Jeff Pedowitz sits down with three marketing leaders to discuss their perspective and share insights into strategic priorities for 2018 and beyond, trends impacting shote ability to engage buying teams at key accounts, new tools and solutions they are testing or deploying, and plans for building and guiding the modern marketing organization. Featuring Jeanne Hopkins - Ipswitch, Chinstine Nurnberger - Bottomline Technologies, Ken Wincko - Workwave.
CMO Insights: Cynthia Gumbert, SVP of Marketing and Analytics, Quick Base
Jeff Pedowitz sits down with Cynthia Gumbert, SVP of Marketing and Analytics at QuickBase, to talk about th...
Most Recent Videos
CMO Insights: Eva Tsai, CMO at Algolia
Industry icon and veteran Eva Tsai, CMO at Algolia, chats with Jeff Pedowitz, President and CEO of the Pedowitz Group about her journey from engineering to marketing and machine learning and AI.
CMO Insights: David Reske, Founder and President of Nowspeed
Jeff Pedowitz, CEO of The Pedowitz Group, sits down with David Reske, Founder and President of Nowspeed, to discuss adapting to a rapidly changing marketplace, staying on the forefront of technology a
CMO Insights: Chandar Pattabhiram, CMO for Coupa Software
In this episode Chandar Pattabhiram, CMO for Coupa Software, talks with Jeff Pedowitz about company culture in achieving successful outcomes and the role of relationship marketing in ABM.
CMO Insights: Christine Nurnberger, CMO at Bottomline Technologies
Christine Nurnberger, CMO for Bottomline Technologies, talks with Jeff Pedowitz about the importance of being a fearless marketing professional in today's fast-moving, competitive digital landscape.
CMO Insights: David Green, Director of Marketing for LeadCrunch
In this episode Jeff Pedowitz and David Green talk about what LeadCrunch, as a company that uses artificial intelligence, does to help marketers drive demand.
CMO Insights: Ben Lazar, Chief Marketing and Product Officer at Payspan
Jeff Pedowitz is joined by Ben Lazar to discuss how Payspan is focusing on not only the customer, but the customer's customer to gain insight on how to best help their clients and grow their revenue.
CMO Insights: Ruth Stevens, President of eMarketing Strategy
Ruth Stevens shares insights with Jeff on some of the biggest recent changes in marketing such as buying behavior, the growth of account based marketing and the changing landscape of conferences.
CMO Insights: Paul Johnson, CMO for Displayit
Paul Johnson, CPO and CMO for Displayit, joins Jeff Pedowitz to discuss the tradeshow industry today, the important role they play in a company's overall marketing strategy as well as industry trends.
CMO Insights: John Kottcamp, Chief Marketing Technologist for Tahzoo
Jeff is joined by John Kottcamp, Chief Marketing Technologist for Tahzoo and he shares insights on how technology is serving marketing and why personalization is key to where technology is moving.
CMO Insights: Sal Patalano, Chief Revenue Officer for Lenovo Software
Jeff Pedowitz and Sal Patalano talk about his unique role as Chief Revenue Officer and how marketing, sales, and customer success are intertwined as a part of his responsibilities.
CMO Insights: Kira Mondrus, QASymphony
Jeff Pedowitz, president and CEO of The Pedowitz Group, sits down with Kira Mondrus, CMO at QASymphony. They talk about building a marketing team from the ground up, performance and accountability.
CMO Insights: Randy Frisch, Uberflip
Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Randy Frisch, CMO of Uberflip, to discuss the capabilities of the MarTech stack, putting culture first in his team and hiring people who hustle
CMO Insights: Patrick Giusti, Vue.ai, Mad Street Den
Jeff sits down with Patrick Giusti, head of sales and marketing for the U.S. at Mad Street Den. They talk about sales and marketing alignment, managing a startup, and working in Sales.
CMO Insights: Shane Lennon, VirtualCMO
Jeff Pedowitz, CEO of The Pedowitz Group, interviews Shane Lennon, CEO of VirtualCMO. They discuss personas, the customer life cycle and journey, and corporate marketing's biggest upcoming challenge.
CMO Insights: Charlene Farside, CMO, Advisen
Jeff Pedowitz interviews Charlene Farside, CMO at Advisen, discuss the challenge of keeping up with the demands of the market when resources are lean, prioritizing investments in MarTech and more.
CMO Insights: Nicole Wojno, CMO, UserIQ
Jeff talks with Nicole Wojno, CMO at UserIQ, about the difference between being customer focus and customer service oriented, budgetary priorities for investments in technology, and marketing trends.
CMO Insights: Heidi Bullock, Chief Marketing Officer, Engagio
On CMO Insights, Jeff Pedowitz and Heidi Bullock, CMO at Engagio, discuss account based marketing (ABM), finding innovative, well-rounded team players and avoiding the MarTech Frankenstack.
CMO Insights: Steven Cook, Contributing Editor, CMO.com by Adobe
Jeff Pedowitz sits down with Steven Cook to talk about the inspiration behind Steven's book on innovation "Insights on Impact Innovators" and disruption in the world of marketing.
CMO Insights: Kirby Wadsworth, Chief Marketing Officer, Illusive Networks
Jeff Pedowitz talks to Kirby Wadsworth, CMO at Illusive Networks. They discuss marketing's growing respect for individuals, the differences between global companies and small startups, and more.
CMO Insights: Akbar Jaffer, Chief Marketing Officer, ZorroSign