At the 2018 B2B Marketing Exchange, The Pedowitz Group CEO Jeff Pedowitz sits down with three marketing leaders to discuss their perspective and share insights into strategic priorities for 2018 and beyond, trends impacting shote ability to engage buying teams at key accounts, new tools and solutions they are testing or deploying, and plans for building and guiding the modern marketing organization. Featuring Jeanne Hopkins - Ipswitch, Chinstine Nurnberger - Bottomline Technologies, Ken Wincko - Workwave.
CMO Insights: Cynthia Gumbert, SVP of Marketing and Analytics, Quick Base
Jeff Pedowitz sits down with Cynthia Gumbert, SVP of Marketing and Analytics at QuickBase, to talk about th...
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CMO Insights: Gaidar Magdanurov, CMO of Acronis
Jeff and Gaidar Magdanurov, CMO of Acronis discuss the complexities of being a marketer, how AI will change the role of marketer, and looking at the customer experience from the customer perspective.
CMO Insights: Megan Lueders, CMO of Zenoss
Jeff sits down with Megan Lueders, CMO of Zenoss. They talk about honing the marketing approach and ABM, aligning Sales and Marketing, fostering a culture of performance management and much more.
CMO Insights: Peter Smails, CMO of Imanis Data
In this episode of CMO Insights, Jeff interviews Peter Smails, CMO of Imanis Data. They discuss how the cloud has changed data, driving awareness in the market and leveraging Marketo and Salesforce.
CMO Insights: Mark Floisand, CMO at Coveo
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CMO Insights: Mike Westgate, VP of Marketing, Briggo
In this episode, Jeff interviews Mike Westgate of Briggo. Mike talks about the global experience of coffee and Briggo's connected coffee experience, driving growth and leveraging location-based data.
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Jeff Pedowitz interviews Dana Poleg of Kaltura. They discuss changes to marketing in the last 5 years, MarTech, and building an effective marketing machine with a small team.
CMO Insights: Tifenn Dano Kwan, Chief Marketing Officer, SAP Ariba
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CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation
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CMO Insights: Ron McMurtrie, Chief Marketing Officer, Sage
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CMO Insights: Scott Horn, CMO of 7.ai
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