Jeff Pedowitz and Ardath Albee, CEO of Marketing Interactions, discuss texting - a new trend for 2018 - and how it contributes to big data. They also talk about account based marketing and discuss the importance of knowing your audience.
About Ardath Albee
Ardath Albee, CEO of her firm Marketing Interactions, Inc., helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been one of the 50 Most Influential People in Sales and Marketing for the last five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.