CMO Insights: Allen Gannett, CEO of TrackMaven

Join us as we chat with Allen Gennett, CEO of TrackMaven – a company that focuses on helping customers achieve their goals in a data driven approach. https://www.trackmaven.com/ - Video Sequence - 00:00 - Intro 00:51 - Allen talks more about his platform, TrakMaven and the inspiration behind it 02:19 - "How does your platform work differently than a BI stack of Tableau or a DEMO?" 03:35 - "What's one of your biggest challenges you face as a CEO?" 04:37 - "What skills do you look for in today's employee?" 05:34 - "So, is there a certain type of structure that you're putting in place within Sales and Marketing to facilitate your growth?" 06:53 - "What kind of processes did you need to put in place to facilitate the growth and serve both of those markets?" 08:32 - "Do you sell only direct or are you also setting up channel organizations as well?" 08:54 - "What's your approach to content in going after these different markets?" 10:36 - "Where are some of the places you syndicate your content?" 12:01 - "What are some of the big trends you see happening in the market over the next year are two?" 13:36 - "What advice would you give to a modern Executive that's starting to build their company? Where should they start?" For more strategies, advice, and feedback from top marketing executives, check out our CMO Insights hub at https://resources.pedowitzgroup.com/youtube-cmo-insights Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingplatforms #marketingautomation #emailmarketing #inboundmarketing #customerexperience #marketingstructure #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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