Jeff Pedowitz interviews Alison Murdock, CMO of SocialChorus, in this episode of CMO Insights. They discuss the digital transformation of marketing, educating and raising the awareness of your audience and predictive technology in your MarTech stack.
About Alison Murdock
Alison Murdock is CMO of SocialChorus, a workplace communications platform. Prior to SocialChorus, she was SVP of marketing at Verto Analytics, a leader in consumer behavioral market research and was VP at 6sense, a predictive intelligence platform. Alison has a long history building marketing functions and teams at startup companies and currently advises other companies on the best ways to grow awareness and increase demand at every stage.