TPG's Jeff Pedowitz sits down with Alexandra Shapiro, CMO, to talk about driving the customer experience from the viewpoint of marketing.
About Alexandra Shapiro
For more than 20 years, Alexandra has been building high performing marketing teams and driving growth strategies for leading financial services and tech companies.
Alexandra's career journey began as a small business owner when she started her own business after her family immigrated to the United States as refugees from the Ukraine. Later on, she learned the fundamentals of marketing and strategy at McKinsey & Company, and applied her knowledge to lead brand repositioning efforts at Providian, a financial services company that offered credit to a segment of largely underserved, middle class consumers. After the successful turnaround of the company, Alexandra led different aspects of the marketing organization, including managing a $300 million marketing budget to drive profitable growth at 100%+ ROI.
Alexandra has also been fortunate to oversee marketing for some of Silicon Valley’s leading technology firms, like PayPal, where she led marketing for the company’s small and medium size (SMB) business group, a $60B payment volume business, revamping PayPal’s business product portfolio and delivering 45% increase in revenue. Additionally, Alexandra was responsible for go-to-market and launch activities for the next generation of omni-channel & mobile payments technologies. Most recently, she was a CMO at BigCommerce, where she drove transformation of the marketing organization, including leading the company through a very successful rebranding strategy and driving 40% increase in top line revenue growth by creating repeatable, predictable, measurable, and scalable marketing programs.