CMO Insights: Steve Farnsworth, CMO, The @Steveology Group

Join Jeff Pedowitz, President and CEO of the Pedowitz Group, as he interviews Steve Farnsworth, CMO of Steveology Group. They discuss the changes and challenges within marketing content and what needs to be done to facilitate these changes/challenges. - Interview Sequence - 00:00 - Intro 01:25 - “How is the role of content changing as it relates to demand generation in this modern digital medium?” 02:36 - “As the Marketer’s role are evolving what kind of skills do today’s marketers need , related to content are different from earlier years?” 04:36 - “As it relates to organizing and staffing are you seeing changes, the skills are growing and changing but are Marketing Executives changing how they’re organizing their team related to content?” 06:42 - “What kind of metrics should a modern marketing organization be able to achieve if they’re using content properly?” 10:28 - “What types of technology are you seeing that are helping Marketers source, manage, develop and measure different kinds of content through the whole process?” 13:33 - Steve gives examples of clients that are doing well with their content 16:32 - “What tips would you give for today’s executive that’s trying to figure out how to get started with their content approach?” Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedo... 📲Facebook: https://business.facebook.com/pedowit... 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedow... #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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