CMO Insights: Scott Brinker, Ion Interactive, Chiefmartec.com

Jeff explores topics with industry influencer Scott Brinker, Cofounder and Chief Technology Officer, Chiefmartec.com - Interview Sequence - 00:00 - Intro 01:17 - “What inspired you to begin tracking these companies in the first place?” 02:40 - “With all this marketing technology what are some of the major trends you’re seeing?” 03:35 - “So How do you feel about the Microsoft acquisition on LinkedIn?” 04:36 - Scott shares his opinion on the consolidation between larger organizations 05:31 - “So with all this innovation and all this technology coming out, how are you finding marketing departments are keeping up with adopting and keeping up with the skills to use it?” 07:16 - “Is there a certain recommend way to staff this?” 09:02 - “What is a stacking and why is it important?” 10:54 - “How is the role of content changing as it relates to demand gen?” 12:15 - “Are there different skills specifically that one need to apply to be developing content today? 13:49 - “Is there a concept known as agile content and if so how would marketers approach that?” 14:58 - “Where would you advise today’s CMO to start to put in a content strategy?” 16:09 - “Next year, any major predictions in the market either for content or technology that we should pay attention to?” For more strategies, advice, and feedback from top marketing executives, check out our CMO Insights hub at https://resources.pedowitzgroup.com/youtube-cmo-insights Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedowitz-group/ 📲Facebook: https://business.facebook.com/pedowitzgroup/ 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedowitzGroup #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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