These video interviews are dedicated to thought leadership from the world’s top marketing executives. In each video, marketing executives and thought leaders share their insights into strategy, people, process, technology, customer and results. You get an inside look at how they are building and transforming their organizations.
CMO Insights: Ron McMurtrie, CMO, Sage
In this episode, Ron McMurtrie with Sage, expounds on the challenges of 28 markets and more than 3 million customers in a global organization and discusses unifying MarTech stacks.
CMO Insights: Katrina Wong, VP of Marketing, Hired
In this episode, Jeff speaks with Katrina Wong, VP of Marketing of Hired. Katrina talks about the importance of emotional connections with audiences and technology helping to prove marketing’s value.
CMO Insights: Scott Horn, CMO of 7.ai
On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Horn, CMO of 7.ai. Scott talks about how AI is revolutionizing transactions. He also discusses ABM and content marketing.
CMO Insights: James Thomas, CMO of Solium Capital Inc.
Jeff sits down with James Thomas, CMO of Solium Capital Inc.. They talk about equity management software and how Solium Capital's platform solves problems for both small and large companies.
CMO Insights: Lisa Cole, Corporate VP and CMO of Huron
In this episode of CMO Insights, Jeff interviews Lisa Cole, Corporate VP and CMO of Huron. Lisa talks about what it's like to move from consulting to the client side.
CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training
On this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO and Founder of Epicenter Media and Training. They discuss the challenges of marketing for emergencies and crisi
CMO Insights: Peter Isaacson, CMO of Demandbase
Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to change
CMO Insights: Karen Steele, CMO of LeanData
Jeff Pedowitz, President and CEO of The Pedowitz Group, sits down with Karen Steele, CMO of LeanData, to discuss taking a company from public to private, maintaining customer intimacy as a company gro
CMO Insights: Shira Abel, CEO of Hunter & Bard
On this episode of CMO Insights, Jeff Pedowitz sits down with Shira Abel, CEO of Hunter & Bard. They talk about the role PR plays in marketing as a generator of thought leadership and a method of spre
CMO Insights: Eva Tsai, CMO at Algolia
Industry icon and veteran Eva Tsai, CMO at Algolia, chats with Jeff Pedowitz, President and CEO of the Pedowitz Group about her journey from engineering to marketing and machine learning and AI.
CMO Insights: David Reske, Founder and President of Nowspeed
Jeff Pedowitz, CEO of The Pedowitz Group, sits down with David Reske, Founder and President of Nowspeed, to discuss adapting to a rapidly changing marketplace, staying on the forefront of technology a
CMO Insights: Chandar Pattabhiram, CMO for Coupa Software
In this episode Chandar Pattabhiram, CMO for Coupa Software, talks with Jeff Pedowitz about company culture in achieving successful outcomes and the role of relationship marketing in ABM.
CMO Insights: Christine Nurnberger, CMO at Bottomline Technologies
Christine Nurnberger, CMO for Bottomline Technologies, talks with Jeff Pedowitz about the importance of being a fearless marketing professional in today's fast-moving, competitive digital landscape.
CMO Insights: David Green, Director of Marketing for LeadCrunch
In this episode Jeff Pedowitz and David Green talk about what LeadCrunch, as a company that uses artificial intelligence, does to help marketers drive demand.
CMO Insights: Ben Lazar, Chief Marketing and Product Officer at Payspan
Jeff Pedowitz is joined by Ben Lazar to discuss how Payspan is focusing on not only the customer, but the customer's customer to gain insight on how to best help their clients and grow their revenue.
CMO Insights: Ruth Stevens, President of eMarketing Strategy
Ruth Stevens shares insights with Jeff on some of the biggest recent changes in marketing such as buying behavior, the growth of account based marketing and the changing landscape of conferences.
CMO Insights: Paul Johnson, CMO for Displayit
Paul Johnson, CPO and CMO for Displayit, joins Jeff Pedowitz to discuss the tradeshow industry today, the important role they play in a company's overall marketing strategy as well as industry trends.
CMO Insights: John Kottcamp, Chief Marketing Technologist for Tahzoo
Jeff is joined by John Kottcamp, Chief Marketing Technologist for Tahzoo and he shares insights on how technology is serving marketing and why personalization is key to where technology is moving.
CMO Insights: Sal Patalano, Chief Revenue Officer for Lenovo Software
Jeff Pedowitz and Sal Patalano talk about his unique role as Chief Revenue Officer and how marketing, sales, and customer success are intertwined as a part of his responsibilities.
CMO Insights: Kira Mondrus, QASymphony
Jeff Pedowitz, president and CEO of The Pedowitz Group, sits down with Kira Mondrus, CMO at QASymphony. They talk about building a marketing team from the ground up, performance and accountability.