CMO Insights

These video interviews are dedicated to thought leadership from the world’s top marketing executives. In each video, marketing executives and thought leaders share their insights into strategy, people, process, technology, customer and results. You get an inside look at how they are building and transforming their organizations.

  • CMO Insights: Kira Mondrus, QASymphony13:09

    CMO Insights: Kira Mondrus, QASymphony

    Jeff Pedowitz, president and CEO of The Pedowitz Group, sits down with Kira Mondrus, CMO at QASymphony. They talk about building a marketing team from the ground up, performance and accountability.

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  • CMO Insights: Randy Frisch, Uberflip19:30

    CMO Insights: Randy Frisch, Uberflip

    Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Randy Frisch, CMO of Uberflip, to discuss the capabilities of the MarTech stack, putting culture first in his team and hiring people who hustle

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  • CMO Insights: Patrick Giusti, Vue.ai, Mad Street Den17:36

    CMO Insights: Patrick Giusti, Vue.ai, Mad Street Den

    Jeff sits down with Patrick Giusti, head of sales and marketing for the U.S. at Mad Street Den. They talk about sales and marketing alignment, managing a startup, and working in Sales.

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  • CMO Insights: Shane Lennon, VirtualCMO16:46

    CMO Insights: Shane Lennon, VirtualCMO

    Jeff Pedowitz, CEO of The Pedowitz Group, interviews Shane Lennon, CEO of VirtualCMO. They discuss personas, the customer life cycle and journey, and corporate marketing's biggest upcoming challenge.

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  • CMO Insights: Charlene Farside, CMO, Advisen14:35

    CMO Insights: Charlene Farside, CMO, Advisen

    Jeff Pedowitz interviews Charlene Farside, CMO at Advisen, discuss the challenge of keeping up with the demands of the market when resources are lean, prioritizing investments in MarTech and more.

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  • CMO Insights: Nicole Wojno, CMO, UserIQ14:36

    CMO Insights: Nicole Wojno, CMO, UserIQ

    Jeff talks with Nicole Wojno, CMO at UserIQ, about the difference between being customer focus and customer service oriented, budgetary priorities for investments in technology, and marketing trends.

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  • CMO Insights: Heidi Bullock, Chief Marketing Officer, Engagio17:33

    CMO Insights: Heidi Bullock, Chief Marketing Officer, Engagio

    On CMO Insights, Jeff Pedowitz and Heidi Bullock, CMO at Engagio, discuss account based marketing (ABM), finding innovative, well-rounded team players and avoiding the MarTech Frankenstack.

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  • CMO Insights: Steven Cook, Contributing Editor, CMO.com by Adobe23:09

    CMO Insights: Steven Cook, Contributing Editor, CMO.com by Adobe

    Jeff Pedowitz sits down with Steven Cook to talk about the inspiration behind Steven's book on innovation "Insights on Impact Innovators" and disruption in the world of marketing.

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  • CMO Insights: Kirby Wadsworth, Chief Marketing Officer, Illusive Networks18:17

    CMO Insights: Kirby Wadsworth, Chief Marketing Officer, Illusive Networks

    Jeff Pedowitz talks to Kirby Wadsworth, CMO at Illusive Networks. They discuss marketing's growing respect for individuals, the differences between global companies and small startups, and more.

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  • CMO Insights: Akbar Jaffer, Chief Marketing Officer, ZorroSign15:28

    CMO Insights: Akbar Jaffer, Chief Marketing Officer, ZorroSign

    In this episode of CMO Insights, Jeff sits down with Akbar Jaffer, CMO at ZorroSign, Inc., to talk about how to capitalize on blockchain technology, the growth of measurable metrics and more.

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  • CMO Insights: George Bailey, Host and Co-founder, Choose the Nickel15:12

    CMO Insights: George Bailey, Host and Co-founder, Choose the Nickel

    Jeff Pedowitz, CEO of The Pedowitz Group, and George Bailey, co-founder and host of Choose the Nickel discuss the origins of the Choose the Nickel podcast and George's marketing strategy.

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  • CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass27:58

    CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass

    Jeff Pedowitz speaks with Julie Roehm about making every customer experience personal, her growth in the marketing, digital transformation, and the customer journey in the collision industry.

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  • CMO Insights: Alison Murdock, CMO of SocialChorus18:29

    CMO Insights: Alison Murdock, CMO of SocialChorus

    Jeff Pedowitz interviews Alison Murdock, CMO of SocialChorus, in this episode of CMO Insights. They discuss the digital transformation of marketing, educating and raising awareness.

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  • CMO Insights: Shane Elliott, VP Global Laboratory Solutions Sales (LSS)16:09

    CMO Insights: Shane Elliott, VP Global Laboratory Solutions Sales (LSS)

    Jeff Pedowitz, CEO of The Pedowitz Group, talks with Shane Elliott VP of Agilent’s Global Laboratory Solutions Sales Marketing organization, about the challenges that come with driving change.

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  • CMO Insights: Jeffrey Rohrs, CMO of Yext16:43

    CMO Insights: Jeffrey Rohrs, CMO of Yext

    Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext, to discuss the importance of building a flexible team that adapts well to change and looking at MarTech from the customer's perspective.

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  • CMO Insights: Jake Sorofman, CMO of Pendo19:03

    CMO Insights: Jake Sorofman, CMO of Pendo

    In this episode of CMO Insights, Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Jake Sorofman, CMO of Pendo, to discuss the shift to the science side of marketing (but why art is still impor

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  • CMO Insights: Robby Gulri, Chief Talent Officer at ENGAGE Talent12:16

    CMO Insights: Robby Gulri, Chief Talent Officer at ENGAGE Talent

    Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Robby Gulri, Chief Talent Officer at ENGAGE Talent, to talk about the high demand for talented marketers in today's job market, keeping your Ma

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  • CMO Insights: Tiziana Barrow, Founder and CMO, Tilagia9:30

    CMO Insights: Tiziana Barrow, Founder and CMO, Tilagia

    Jeff Pedowitz chats with Tiziana Barrow, Founder and CMO of Tilagia, about the customer journey and who owns the customer, providing customers with relevant, valuable content and how marketing and sal

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  • CMO Insights: Scott Vaughan, CMO, Integrate20:22

    CMO Insights: Scott Vaughan, CMO, Integrate

    On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Vaughan, CMO of Integrate, to discuss the power and responsibility that marketing has been given in this new era of precision and tr

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  • CMO Insights: Kirk Crenshaw, CMO, Traackr15:51

    CMO Insights: Kirk Crenshaw, CMO, Traackr

    Jeff Pedowitz, CEO of The Pedowitz Group, interviews Kirk Crenshaw, CMO of Traackr, to learn more about Kirk's view on what's the next big trends in marketing and why it's quality not quantity that ch

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