CMO Insights

These video interviews are dedicated to thought leadership from the world’s top marketing executives. In each video, marketing executives and thought leaders share their insights into strategy, people, process, technology, customer and results. You get an inside look at how they are building and transforming their organizations.

  • CMO Insights: Peter Smails, CMO of Imanis Data16:50

    CMO Insights: Peter Smails, CMO of Imanis Data

    In this episode of CMO Insights, Jeff interviews Peter Smails, CMO of Imanis Data. They discuss how the cloud has changed data, driving awareness in the market and leveraging Marketo and Salesforce.

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  • CMO Insights: Mark Floisand, CMO at Coveo13:27

    CMO Insights: Mark Floisand, CMO at Coveo

    Today's guest on CMO Insights is Mark Floisand, CMO at Coveo. He discusses being personal, authentic and transparent in marketing, unifying data for the customer journey, and trust with customers.

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  • CMO Insights: Mike Westgate, VP of Marketing, Briggo17:00

    CMO Insights: Mike Westgate, VP of Marketing, Briggo

    In this episode, Jeff interviews Mike Westgate of Briggo. Mike talks about the global experience of coffee and Briggo's connected coffee experience, driving growth and leveraging location-based data.

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  • CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky15:23

    CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky

    Jeff Pedowitz and Nnamdi Nwoke with GreenSky discuss the role of the everyday marketer, the importance of empathy and mentoring when growing your marketing team.

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  • CMO Insights: Dana Poleg, VP of Marketing, Kaltura14:28

    CMO Insights: Dana Poleg, VP of Marketing, Kaltura

    Jeff Pedowitz interviews Dana Poleg of Kaltura. They discuss changes to marketing in the last 5 years, MarTech, and building an effective marketing machine with a small team.

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  • CMO Insights: Tifenn Dano Kwan, Chief Marketing Officer, SAP Ariba14:40

    CMO Insights: Tifenn Dano Kwan, Chief Marketing Officer, SAP Ariba

    In this episode of CMO Insights, Tifenn Dano Kwan, CMO of SAP Ariba, discusses her journey upwards through marketing to the role of CMO as well as how her experience has shaped her marketing team.

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  • CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation17:52

    CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation

    In this episode, Jeff sits down with Melanie Huet, VP of Marketing with the KraftHeinz Corporation and discuss brand and media innovation in a time when customers are using multiple screens and more.

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  • CMO Insights: Ron McMurtrie, Chief Marketing Officer, Sage17:25

    CMO Insights: Ron McMurtrie, Chief Marketing Officer, Sage

    In this episode, Ron McMurtrie with Sage, expounds on the challenges of 28 markets and more than 3 million customers in a global organization and discusses unifying MarTech stacks.

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  • CMO Insights: Katrina Wong, VP of Marketing, Hired14:13

    CMO Insights: Katrina Wong, VP of Marketing, Hired

    In this episode, Jeff speaks with Katrina Wong, VP of Marketing of Hired. Katrina talks about the importance of emotional connections with audiences and technology helping to prove marketing’s value.

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  • CMO Insights: Scott Horn, CMO of [24]7.ai14:48

    CMO Insights: Scott Horn, CMO of [24]7.ai

    On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Horn, CMO of [24]7.ai. Scott talks about how AI is revolutionizing transactions. He also discusses ABM and content marketing.

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  • CMO Insights: James Thomas, CMO of Solium Capital Inc.16:52

    CMO Insights: James Thomas, CMO of Solium Capital Inc.

    Jeff sits down with James Thomas, CMO of Solium Capital Inc.. They talk about equity management software and how Solium Capital's platform solves problems for both small and large companies.

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  • CMO Insights: Lisa Cole, Corporate VP and CMO of Huron11:52

    CMO Insights: Lisa Cole, Corporate VP and CMO of Huron

    In this episode of CMO Insights, Jeff interviews Lisa Cole, Corporate VP and CMO of Huron. Lisa talks about what it's like to move from consulting to the client side.

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  • CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training17:01

    CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training

    On this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO and Founder of Epicenter Media and Training. They discuss the challenges of marketing for emergencies and crisi

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  • CMO Insights: Peter Isaacson, CMO of Demandbase17:40

    CMO Insights: Peter Isaacson, CMO of Demandbase

    Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to change

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  • CMO Insights: Karen Steele, CMO of LeanData18:17

    CMO Insights: Karen Steele, CMO of LeanData

    Jeff Pedowitz, President and CEO of The Pedowitz Group, sits down with Karen Steele, CMO of LeanData, to discuss taking a company from public to private, maintaining customer intimacy as a company gro

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  • CMO Insights: Shira Abel, CEO of Hunter & Bard16:31

    CMO Insights: Shira Abel, CEO of Hunter & Bard

    On this episode of CMO Insights, Jeff Pedowitz sits down with Shira Abel, CEO of Hunter & Bard. They talk about the role PR plays in marketing as a generator of thought leadership and a method of spre

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  • CMO Insights: Eva Tsai, CMO at Algolia16:24

    CMO Insights: Eva Tsai, CMO at Algolia

    Industry icon and veteran Eva Tsai, CMO at Algolia, chats with Jeff Pedowitz, President and CEO of the Pedowitz Group about her journey from engineering to marketing and machine learning and AI.

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  • CMO Insights: David Reske, Founder and President of Nowspeed17:13

    CMO Insights: David Reske, Founder and President of Nowspeed

    Jeff Pedowitz, CEO of The Pedowitz Group, sits down with David Reske, Founder and President of Nowspeed, to discuss adapting to a rapidly changing marketplace, staying on the forefront of technology a

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  • CMO Insights: Chandar Pattabhiram, CMO for Coupa Software18:44

    CMO Insights: Chandar Pattabhiram, CMO for Coupa Software

    In this episode Chandar Pattabhiram, CMO for Coupa Software, talks with Jeff Pedowitz about company culture in achieving successful outcomes and the role of relationship marketing in ABM.

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  • CMO Insights: Christine Nurnberger, CMO at Bottomline Technologies16:07

    CMO Insights: Christine Nurnberger, CMO at Bottomline Technologies

    Christine Nurnberger, CMO for Bottomline Technologies, talks with Jeff Pedowitz about the importance of being a fearless marketing professional in today's fast-moving, competitive digital landscape.

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