CMO Insights

These video interviews are dedicated to thought leadership from the world’s top marketing executives. In each video, marketing executives and thought leaders share their insights into strategy, people, process, technology, customer and results. You get an inside look at how they are building and transforming their organizations.

  • CMO Insights: Sterling Snow, SVP of Revenue, Divvy17:27

    CMO Insights: Sterling Snow, SVP of Revenue, Divvy

    In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product around y

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  • CMO Insights: Brennan Andrews, Marketing Director, Dart Bank17:31

    CMO Insights: Brennan Andrews, Marketing Director, Dart Bank

    In this episode, Jeff speaks with Brennan Andrews, Marketing Director, Dart Bank. Brennan talks about using technology to reach customers, training your team so that they feel empowered to make decisi

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  • CMO Insights: Debbie Umbach, VP of Marketing, BitSight Technologies17:00

    CMO Insights: Debbie Umbach, VP of Marketing, BitSight Technologies

    In this episode of CMO Insights, Jeff sits down with Debbie Umbach, VP of Marketing, BitSight Technologies. They talk about demand generation, how her past career in engineering impacts her marketing

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  • CMO Insights: Michelle Huff, CMO, UserTesting17:47

    CMO Insights: Michelle Huff, CMO, UserTesting

    In this episode, Jeff speaks with Michelle Huff, CMO, UserTesting. Michelle talks about the empathy gap, the importance of focusing on the customer journey, focusing on the right markets.

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  • CMO Insights: Tiffany Sieve, Marketing Demand Generation VP, Paycor16:51

    CMO Insights: Tiffany Sieve, Marketing Demand Generation VP, Paycor

    In this episode of CMO Insights, Tiffany Sieve with Paycor expounds on their journey and transformation to becoming Revenue Marketers, integrating their marketing strategy with new technology.

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  • CMO Insights: Thomas Been, CMO, TIBCO16:42

    CMO Insights: Thomas Been, CMO, TIBCO

    In this episode of CMO Insights, Jeff and Thomas Been, CMO of TIBCO, discuss providing a leading platform for digital businesses, marketing becoming more accountable in business and digital marketing.

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  • CMO Insights: Gaidar Magdanurov, CMO of Acronis16:16

    CMO Insights: Gaidar Magdanurov, CMO of Acronis

    Jeff and Gaidar Magdanurov, CMO of Acronis discuss the complexities of being a marketer, how AI will change the role of marketer, and looking at the customer experience from the customer perspective.

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  • CMO Insights: Megan Lueders, CMO of Zenoss18:15

    CMO Insights: Megan Lueders, CMO of Zenoss

    Jeff sits down with Megan Lueders, CMO of Zenoss. They talk about honing the marketing approach and ABM, aligning Sales and Marketing, fostering a culture of performance management and much more.

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  • CMO Insights: Peter Smails, CMO of Imanis Data16:50

    CMO Insights: Peter Smails, CMO of Imanis Data

    In this episode of CMO Insights, Jeff interviews Peter Smails, CMO of Imanis Data. They discuss how the cloud has changed data, driving awareness in the market and leveraging Marketo and Salesforce.

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  • CMO Insights: Mark Floisand, CMO at Coveo13:27

    CMO Insights: Mark Floisand, CMO at Coveo

    Today's guest on CMO Insights is Mark Floisand, CMO at Coveo. He discusses being personal, authentic and transparent in marketing, unifying data for the customer journey, and trust with customers.

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  • CMO Insights: Mike Westgate, VP of Marketing, Briggo17:00

    CMO Insights: Mike Westgate, VP of Marketing, Briggo

    In this episode, Jeff interviews Mike Westgate of Briggo. Mike talks about the global experience of coffee and Briggo's connected coffee experience, driving growth and leveraging location-based data.

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  • CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky15:23

    CMO Insights: Nnamdi Nwoke, Head of Demand Generation, GreenSky

    Jeff Pedowitz and Nnamdi Nwoke with GreenSky discuss the role of the everyday marketer, the importance of empathy and mentoring when growing your marketing team.

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  • CMO Insights: Dana Poleg, VP of Marketing, Kaltura14:28

    CMO Insights: Dana Poleg, VP of Marketing, Kaltura

    Jeff Pedowitz interviews Dana Poleg of Kaltura. They discuss changes to marketing in the last 5 years, MarTech, and building an effective marketing machine with a small team.

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  • CMO Insights: Tifenn Dano Kwan, Chief Marketing Officer, SAP Ariba14:40

    CMO Insights: Tifenn Dano Kwan, Chief Marketing Officer, SAP Ariba

    In this episode of CMO Insights, Tifenn Dano Kwan, CMO of SAP Ariba, discusses her journey upwards through marketing to the role of CMO as well as how her experience has shaped her marketing team.

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  • CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation17:52

    CMO Insights: Melanie Huet, VP Marketing, KraftHeinz Corporation

    In this episode, Jeff sits down with Melanie Huet, VP of Marketing with the KraftHeinz Corporation and discuss brand and media innovation in a time when customers are using multiple screens and more.

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  • CMO Insights: Ron McMurtrie, Chief Marketing Officer, Sage17:25

    CMO Insights: Ron McMurtrie, Chief Marketing Officer, Sage

    In this episode, Ron McMurtrie with Sage, expounds on the challenges of 28 markets and more than 3 million customers in a global organization and discusses unifying MarTech stacks.

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  • CMO Insights: Katrina Wong, VP of Marketing, Hired14:13

    CMO Insights: Katrina Wong, VP of Marketing, Hired

    In this episode, Jeff speaks with Katrina Wong, VP of Marketing of Hired. Katrina talks about the importance of emotional connections with audiences and technology helping to prove marketing’s value.

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  • CMO Insights: Scott Horn, CMO of [24]7.ai14:48

    CMO Insights: Scott Horn, CMO of [24]7.ai

    On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Horn, CMO of [24]7.ai. Scott talks about how AI is revolutionizing transactions. He also discusses ABM and content marketing.

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  • CMO Insights: James Thomas, CMO of Solium Capital Inc.16:52

    CMO Insights: James Thomas, CMO of Solium Capital Inc.

    Jeff sits down with James Thomas, CMO of Solium Capital Inc.. They talk about equity management software and how Solium Capital's platform solves problems for both small and large companies.

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  • CMO Insights: Lisa Cole, Corporate VP and CMO of Huron11:52

    CMO Insights: Lisa Cole, Corporate VP and CMO of Huron

    In this episode of CMO Insights, Jeff interviews Lisa Cole, Corporate VP and CMO of Huron. Lisa talks about what it's like to move from consulting to the client side.

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