CMO Insights

These video interviews are dedicated to thought leadership from the world’s top marketing executives. In each video, marketing executives and thought leaders share their insights into strategy, people, process, technology, customer and results. You get an inside look at how they are building and transforming their organizations.

  • CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass27:58

    CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body & Glass

    Jeff Pedowitz speaks with Julie Roehm about making every customer experience personal, her growth in the marketing, digital transformation, and the customer journey in the collision industry.

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  • CMO Insights: Alison Murdock, CMO of SocialChorus18:29

    CMO Insights: Alison Murdock, CMO of SocialChorus

    Jeff Pedowitz interviews Alison Murdock, CMO of SocialChorus, in this episode of CMO Insights. They discuss the digital transformation of marketing, educating and raising awareness.

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  • CMO Insights: Shane Elliott, VP Global Laboratory Solutions Sales (LSS)16:09

    CMO Insights: Shane Elliott, VP Global Laboratory Solutions Sales (LSS)

    Jeff Pedowitz, CEO of The Pedowitz Group, talks with Shane Elliott VP of Agilent’s Global Laboratory Solutions Sales Marketing organization, about the challenges that come with driving change.

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  • CMO Insights: Jeffrey Rohrs, CMO of Yext16:43

    CMO Insights: Jeffrey Rohrs, CMO of Yext

    Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext, to discuss the importance of building a flexible team that adapts well to change and looking at MarTech from the customer's perspective.

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  • CMO Insights: Jake Sorofman, CMO of Pendo19:03

    CMO Insights: Jake Sorofman, CMO of Pendo

    In this episode of CMO Insights, Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Jake Sorofman, CMO of Pendo, to discuss the shift to the science side of marketing (but why art is still impor

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  • CMO Insights: Robby Gulri, Chief Talent Officer at ENGAGE Talent12:16

    CMO Insights: Robby Gulri, Chief Talent Officer at ENGAGE Talent

    Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Robby Gulri, Chief Talent Officer at ENGAGE Talent, to talk about the high demand for talented marketers in today's job market, keeping your Ma

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  • CMO Insights: Tiziana Barrow, Founder and CMO, Tilagia9:30

    CMO Insights: Tiziana Barrow, Founder and CMO, Tilagia

    Jeff Pedowitz chats with Tiziana Barrow, Founder and CMO of Tilagia, about the customer journey and who owns the customer, providing customers with relevant, valuable content and how marketing and sal

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  • CMO Insights: Scott Vaughan, CMO, Integrate20:22

    CMO Insights: Scott Vaughan, CMO, Integrate

    On this episode of CMO Insights, Jeff Pedowitz sits down with Scott Vaughan, CMO of Integrate, to discuss the power and responsibility that marketing has been given in this new era of precision and tr

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  • CMO Insights: Kirk Crenshaw, CMO, Traackr15:51

    CMO Insights: Kirk Crenshaw, CMO, Traackr

    Jeff Pedowitz, CEO of The Pedowitz Group, interviews Kirk Crenshaw, CMO of Traackr, to learn more about Kirk's view on what's the next big trends in marketing and why it's quality not quantity that ch

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  • CMO Insights: Julie Knight-Ludvigson, CMO, Topia16:32

    CMO Insights: Julie Knight-Ludvigson, CMO, Topia

    Jeff Pedowitz sits down with Julie Knight-Ludvigson, CMO of Topia, to discuss the fractured ecosystem of comprehensive global mobility management, the challenges of rebranding a company after a recent

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  • CMO Insights: Al Silvestri, Partner and CMO, COFFEE Labs16:55

    CMO Insights: Al Silvestri, Partner and CMO, COFFEE Labs

    In this edition of CMO Insights, Jeff Pedowitz sits down with Al Silvestri, Partner and CMO at COFFEE Labs. They discuss using data gathered from biometrics to define optimism while also understanding

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  • CMO Insights: John Steinert, CMO, TechTarget20:21

    CMO Insights: John Steinert, CMO, TechTarget

    Jeff Pedowitz sits down with John Steinert, CMO of TechTarget, to discuss balancing short term needs/results with long term performance, why building the reputation and brand of a company is critical,

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  • CMO Insights: Martin Mongiello, CMO and GM, The US Presidential Services Center17:07

    CMO Insights: Martin Mongiello, CMO and GM, The US Presidential Services Center

    Jeff Pedowitz talks with Martin Mongiello, CMO and GM of The US Presidential Services Center about the importance of building true relationships with customers, why it's a mistake to go all digital an

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  • CMO Insights: Will Wiegler, Senior Vice President and CMO, SpringCM16:42

    CMO Insights: Will Wiegler, Senior Vice President and CMO, SpringCM

    In this episode of CMO Insights, Jeff Pedowitz sits down with Will Wiegler, Senior Vice President and CMO at SpringCM, to discuss the blend of art and science that is marketing, the importance of meas

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  • CMO Insights: Lisa Agono, CMO, Ensono13:18

    CMO Insights: Lisa Agono, CMO, Ensono

    In this episode of CMO Insights, Jeff Pedowitz sits down with Lisa Agono (CMO of Ensono) to talk about transitions, building a sales/marketing engine from the ground up and the next big trend in marke

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  • CMO Insights: Steven Bonacorsi, President of International Standard for Lean Six Sigma21:45

    CMO Insights: Steven Bonacorsi, President of International Standard for Lean Six Sigma

    Jeff Pedowitz sits down with Steven Bonacorsi, Founder of the Lean Six Sigma Group, to discuss the history and growth of Lean Six Sigma as it evolved with smart phones and social networks.

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  • CMO Insights: Michele Chambers, former CMO, Anaconda16:27

    CMO Insights: Michele Chambers, former CMO, Anaconda

    CEO of TPG Jeff Pedowitz talks with Michele Chambers, former CMO of Anaconda, about optimizing the customer journey, creating content strategies that align with the customer journey and using MarTech

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  • CMO Insights: Kyle Lacy, VP of Marketing, Lessonly16:01

    CMO Insights: Kyle Lacy, VP of Marketing, Lessonly

    TPG CEO Jeff Pedowitz sits down with Kyle Lacy, VP of Marketing at Lessonly, to discuss strategic priorities in the customer journey, positioning and messaging in the market, and remaining agile in th

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  • CMO Insights: Mandira Mehra, CMO, MRI Software17:01

    CMO Insights: Mandira Mehra, CMO, MRI Software

    Jeff Pedowitz sits down with Mandira Mehra, CMO at MRI Software. They talk about how to manage rapid growth, reposition brand and identity, and embrace change in order to leverage greater growth in th

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  • CMO Insights: Ardath Albee, CEO, Marketing Interactions13:49

    CMO Insights: Ardath Albee, CEO, Marketing Interactions

    Jeff Pedowitz and Ardath Albee, CEO of Marketing Interactions, discuss texting - a new trend for 2018 - and how it contributes to big data. They also talk about account based marketing and discuss the

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