In this webinar, TPG spoke with experts from 6sense about account-based marketing technologies. The conversation focused on the importance of having visibility into buying signals from multiple people from the same organization across every channel. The 30-minute webinar covered:
- Personalizing content for strategic accounts
- Having visibility into campaign responses & sales touches
- Capturing intent signals and connecting it to prospect accounts
- Analyzing buying signals over time
Be sure to check out the slides of the webinar as well!