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7 Hallmarks of Successful Marketing Transformation

The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

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Proven Success Formula for Lead Management
Proven Success Formula for Lead Management

Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing ...

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Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management
Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive gro...