7 Hallmarks of Successful Marketing Transformation

Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

This 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities & skill-sets needed to drive pipeline & revenue.

It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

The Marketing Operations role is evolving and transforming B2B marketing organizations.

Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.

In Part 2 of the Center of Excellence White Paper you will learn the typical charter of a Marketing Operations Group

In Part 3 of the Center of Excellence White Paper you will learn a typical charter of a Demand Generation Group.

In Part 4 of the Center of Excellence White Paper you will learn the typical charter of a Digital and Content Group.

The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.