TPG ONE™: A New Approach to the Customer Journey

Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

This 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities & skill-sets needed to drive pipeline & revenue.

The Marketing Operations role is evolving and transforming B2B marketing organizations.

Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.

The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

In Part 2 of the Center of Excellence White Paper you will learn the typical charter of a Marketing Operations Group

In Part 3 of the Center of Excellence White Paper you will learn a typical charter of a Demand Generation Group.

In Part 4 of the Center of Excellence White Paper you will learn the typical charter of a Digital and Content Group.

The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.