It’s time to redefine your role in the customer engagement economy. Companies that pivot to a customer-centric approach see double-digit growth in customer retention, customer satisfaction and account expansion rates. Read this white paper to learn how you can make this pivot with a new model for customer centricity.
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The Marketing Operations role is evolving and transforming B2B marketing organizations.
Proven Success Formula for Lead Management
Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.
7 Hallmarks of Successful Marketing Transformation
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Part 1: Revenue Marketing Center of Excellence – Introduction
The newly released 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities & skill-sets needed to drive pipeline & revenue.
Part 2: Revenue Marketing Center of Excellence – Marketing Operations Group
In Part 2 of the Center of Excellence White Paper you will learn the typical charter of a Marketing Operations Group
Part 3: Revenue Marketing Center of Excellence – Demand Generation Group
In Part 3 of the Center of Excellence White Paper you will learn a typical charter of a Demand Generation Group.
Part 4: Revenue Marketing Center of Excellence – Content and Digital Group
In Part 4 of the Center of Excellence White Paper you will learn the typical charter of a Digital and Content Group.
Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management