TPG ONE™: A New Approach to the Customer Journey

It’s time to redefine your role in the customer engagement economy. Companies that pivot to a customer-centric approach see double-digit growth in customer retention, customer satisfaction and account expansion rates. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

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Part 1: Revenue Marketing Center of Excellence – Introduction
Part 1: Revenue Marketing Center of Excellence – Introduction

This 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be stru...

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Rise of The Marketing Operations Function
Rise of The Marketing Operations Function

The Marketing Operations role is evolving and transforming B2B marketing organizations.