Rise of the Strategic Marketing Operations Function

Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes happening. By reading this white paper, you will learn:

    1. The five stages of an MO practice, where you are, and where you need to go
    2. How a strategic MO capability differs from a regular MO capability
    3. How to define your MO charter
    4. The three key business drivers for establishing a strategic MO function
    5. How to define an MO org structure with roles and responsibilities
Previous Publication
The Business Value of Adobe Experience Manager Sites White Paper
The Business Value of Adobe Experience Manager Sites White Paper

Next Publication
TPG ONE™: A New Approach to the Customer Journey
TPG ONE™: A New Approach to the Customer Journey

It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you ...