The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.
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Part 1: Revenue Marketing Center of Excellence – Introduction
This 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities & skill-sets needed to drive pipeline & revenue.
Part 2: Revenue Marketing Center of Excellence – Marketing Operations Group
In Part 2 of the Center of Excellence White Paper you will learn the typical charter of a Marketing Operations Group
Part 3: Revenue Marketing Center of Excellence – Demand Generation Group
In Part 3 of the Center of Excellence White Paper you will learn a typical charter of a Demand Generation Group.
Part 4: Revenue Marketing Center of Excellence – Content and Digital Group