White Papers

  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

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  • TPG ONE™: A New Approach to the Customer Journey

    TPG ONE™: A New Approach to the Customer Journey

    It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

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  • Rise of The Marketing Operations Function

    Rise of The Marketing Operations Function

    The Marketing Operations role is evolving and transforming B2B marketing organizations.

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  • Proven Success Formula for Lead Management

    Proven Success Formula for Lead Management

    Proven Success Formula for Lead Management, written by Debbie Qaqish, provides a template for establishing an effective Lead Management practice at your organization.

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  • 7 Hallmarks of Successful Marketing Transformation

    7 Hallmarks of Successful Marketing Transformation

    The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

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  • Part 1: Revenue Marketing Center of Excellence – Introduction

    Part 1: Revenue Marketing Center of Excellence – Introduction

    This 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities & skill-sets needed to drive pipeline & revenue.

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  • Part 2: Revenue Marketing Center of Excellence – Marketing Operations Group

    Part 2: Revenue Marketing Center of Excellence – Marketing Operations Group

    In Part 2 of the Center of Excellence White Paper you will learn the typical charter of a Marketing Operations Group

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  • Part 3: Revenue Marketing Center of Excellence – Demand Generation Group

    Part 3: Revenue Marketing Center of Excellence – Demand Generation Group

    In Part 3 of the Center of Excellence White Paper you will learn a typical charter of a Demand Generation Group.

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  • Part 4: Revenue Marketing Center of Excellence – Content and Digital Group

    Part 4: Revenue Marketing Center of Excellence – Content and Digital Group

    In Part 4 of the Center of Excellence White Paper you will learn the typical charter of a Digital and Content Group.

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  • Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

    Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

    The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.

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