CMO Insights: Peg Miller, Vice President of Marketing, Tax Guard

The Pedowitz Group (TPG)

 

 

This week’s guest on CMO Insights is Peg Miller, Vice President of Marketing for Tax Guard.

In this video, Peg talks about 

  • Marketing to a tight niche which requires focus on middle of the funnel more than top of funnel for leads
  • Working closely with sales to develop marketing that drives conversions and closing those conversions to actual customers
  • The importance of her small marketing team to be willing to learn new innovations and stay agile in their approach.

Learn more about Peg from her LinkedIn profile and follow Tax Guard on Twitter.

For more great CMO interviews like this one, please check out our CMO Insights Playlist on our YouTube channel.

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