This week’s guest on CMO Insights is Peg Miller, Vice President of Marketing for Tax Guard.
In this video, Peg talks about
- Marketing to a tight niche which requires focus on middle of the funnel more than top of funnel for leads
- Working closely with sales to develop marketing that drives conversions and closing those conversions to actual customers
- The importance of her small marketing team to be willing to learn new innovations and stay agile in their approach.