Explore how to access, plan, and execute revamping your tech stack to support the move to greater customer centricity in your marketing in this on-demand webinar.
Learn how to become a customer-centric marketing organization by creating a single view of the customer lif...
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Create a digital content experience that generates revenue.
In this session, you'll work through the six controls that will enable your plan: aligning your strategy, identifying your processes and enabling your people to make the change to customer centricity.
Learn how to become a customer-centric marketing organization by creating a single view of the customer lifecycle and an operational plan to transform your customer experience.
Are you ready to rise? Debbie Qaqish, nationally recognized and acclaimed author, speaker, thought leader, and innovator brings clarity to the topic of strategic marketing operations.
In this webinar, you’ll discover the questions to answer to determine how to budget for customer centricity and a great customer experience. You'll also experience strategically aligned budgeting.
Learn the step-by-step action plan to map your customer journey.
Chief Strategy Officer Debbie Qaqish and Senior Strategist Colby Renton discuss the customer journey from sales and marketing perspectives. Learn how the customer journey can be quantified.
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
In this on-demand webinar, we discussed why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management.
Marketing leaders, who guide their teams in the use of marketing automation every day, address the challenges of manual marketing processes & the solutions provided by marketing automation technology.
Learn how operations should take a ‘business plan’ approach to better marketing planning.