CMO Insights: Jeanne Hopkins, Executive Vice President and CMO, Ipswitch

May 15, 2018

CMO Insights: Jeanne Hopkins

Jeanne Hopkins, Executive VP and CMO for Ipswitch joins Jeff Pedowitz on this episode of CMO Insights to share her insights on the current and future state of the CMO role.


About Jeanne Hopkins

As Executive Vice President and Chief Marketing Officer, Jeanne Hopkins leads Ipswitch’s worldwide marketing organization, building a metrics-based powerhouse to fuel demand. She held executive marketing roles at HubSpot, Symmetricom (now Microsemi), SmartBear, MarketingSherpa and Continuum. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month. Jeanne is also an accomplished writer, advisor and speaker. She co-authored “Go Mobile,” a top-selling mobile marketing book on Jeanne serves on the Advisory Boards of BrightInfo, Bedrock Data and Sales Lead Management Association and as strategic advisor to Protinuum, Cyber Security Intelligence. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group. Jeanne has won several industry awards for her achievements as a marketing leader.



Previous Video
CMO Insights: B2B Marketing Exchange Panel Discussion
CMO Insights: B2B Marketing Exchange Panel Discussion

At the 2018 B2B Marketing Exchange, The Pedowitz Group CEO Jeff Pedowitz sits down with three marketing lea...

Next Video
Webinar: Integrated Marketing
Webinar: Integrated Marketing

How to build, motivate, and retain a great team of data-driven, customer-centric marketing mavens.