At the 2018 B2B Marketing Exchange, The Pedowitz Group CEO Jeff Pedowitz sits down with three marketing leaders to discuss their perspective and share insights into strategic priorities for 2018 and beyond, trends impacting shote ability to engage buying teams at key accounts, new tools and solutions they are testing or deploying, and plans for building and guiding the modern marketing organization. Featuring Jeanne Hopkins - Ipswitch, Chinstine Nurnberger - Bottomline Technologies, Ken Wincko - Workwave.
Other content in this Stream
Adjusting Your 2019 Budget for Customer Centricity
In this webinar, you’ll discover the questions to answer to determine how to budget for customer centricity and a great customer experience. You'll also experience strategically aligned budgeting.
Mapping the Customer Journey Webinar
The tug of war for limited resources has begun. Soon, spreadsheet after spreadsheet will begin filling your inbox, and meeting after meeting will be derailed by political maneuvering.
Quantifying the Customer Journey
Chief Strategy Officer Debbie Qaqish and Senior Strategist Colby Renton discuss the customer journey from sales and marketing perspectives. Learn how the customer journey can be quantified.
TPG ONE™: A New You
Marketing as a Differentiator in Manufacturing
Who Owns the Customer Journey?
Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.
How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand
Ensono Customer Experience - Lisa Agona, CMO
Telstra Customer Experience - Andy McFarlane, Director Enterprise Marketing
Webinar: Managing your Marketing Spend In-Quarter
In this on-demand webinar, we discussed why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management.
Making the Case for Marketing Automation: A Practitioner's Guide
Marketing leaders, who guide their teams in the use of marketing automation every day, address the challenges of manual marketing processes & the solutions provided by marketing automation technology.
How Marketing Operations Leads the Annual Planning Process
In this on-demand webinar we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning.
The Evolution of Customer Engagement and What it Means for Manufacturers
Our expert panel discuss how customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers.
Marketing Innovation Drives Growth in Manufacturing Webinar
Our expert panel discuss how they manage and deliver an excellent customer experience, drive sales and marketing alignment to capture leads, and how they experience marketing.
The Rise of Marketing Operations
Increase Efficiency and Effectiveness of Marketing
Marketing Operations Webinar Excerpt
Skills and Capabilities
CMO Insights: Jeanne Hopkins, Executive Vice President and CMO, Ipswitch
Jeanne Hopkins, Executive VP and CMO for Ipswitch joins Jeff Pedowitz on this episode of CMO Insights to share her insights on the current and future state of the CMO role.
Webinar: Integrated Marketing
How to build, motivate, and retain a great team of data-driven, customer-centric marketing mavens.
The Role of Marketing For Manufacturers
Watch this video to learn how industrial manufacturers can use marketing as a differentiator.
Old vs. New Omni-Channel