Videos

  • Adjusting Your 2019 Budget for Customer Centricity29:01

    Adjusting Your 2019 Budget for Customer Centricity

    In this webinar, you’ll discover the questions to answer to determine how to budget for customer centricity and a great customer experience. You'll also experience strategically aligned budgeting.

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  • WHO OWNS THE CUSTOMER JOURNEY?

    Learn how marketing influences the customer journey with martech & data.

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  • Mapping the Customer Journey Webinar28:24

    Mapping the Customer Journey Webinar

    The tug of war for limited resources has begun. Soon, spreadsheet after spreadsheet will begin filling your inbox, and meeting after meeting will be derailed by political maneuvering.

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  • Quantifying the Customer Journey30:19

    Quantifying the Customer Journey

    Chief Strategy Officer Debbie Qaqish and Senior Strategist Colby Renton discuss the customer journey from sales and marketing perspectives. Learn how the customer journey can be quantified.

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  • TPG ONE™: A New You3:47

    TPG ONE™: A New You

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  • Marketing as a Differentiator in Manufacturing2:33

    Marketing as a Differentiator in Manufacturing

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  • Who Owns the Customer Journey?28:19

    Who Owns the Customer Journey?

    Chief Strategy Officer Debbie Qaqish and VP of Sales Scott Benedetti discuss customer ownership from the sales and marketing perspectives.

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  • How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand53:32

    How Current & Complete Data Drives Higher Campaign Conversions and Actionable Demand

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  • Ensono Customer Experience - Lisa Agona, CMO1:01

    Ensono Customer Experience - Lisa Agona, CMO

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  • Telstra Customer Experience - Andy McFarlane, Director Enterprise Marketing1:01

    Telstra Customer Experience - Andy McFarlane, Director Enterprise Marketing

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  • Webinar: Managing your Marketing Spend In-Quarter1:03:48

    Webinar: Managing your Marketing Spend In-Quarter

    In this on-demand webinar, we discussed why cost accounting is critical for finance’s record keeping but insufficient for marketing budget management.

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  • Making the Case for Marketing Automation: A Practitioner's Guide42:08

    Making the Case for Marketing Automation: A Practitioner's Guide

    Marketing leaders, who guide their teams in the use of marketing automation every day, address the challenges of manual marketing processes & the solutions provided by marketing automation technology.

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  • How Marketing Operations Leads the Annual Planning Process59:04

    How Marketing Operations Leads the Annual Planning Process

    In this on-demand webinar we discuss how Marketing Operations should take a ‘business plan’ approach to better marketing planning.

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  • The Evolution of Customer Engagement and What it Means for Manufacturers58:31

    The Evolution of Customer Engagement and What it Means for Manufacturers

    Our expert panel discuss how customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers.

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  • Marketing Innovation Drives Growth in Manufacturing Webinar56:09

    Marketing Innovation Drives Growth in Manufacturing Webinar

    Our expert panel discuss how they manage and deliver an excellent customer experience, drive sales and marketing alignment to capture leads, and how they experience marketing.

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  • The Rise of Marketing Operations44:47

    The Rise of Marketing Operations

    Increase Efficiency and Effectiveness of Marketing

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  • Marketing Operations Webinar Excerpt2:53

    Marketing Operations Webinar Excerpt

    Skills and Capabilities

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  • CMO Insights: B2B Marketing Exchange Panel Discussion30:53

    CMO Insights: B2B Marketing Exchange Panel Discussion

    At the 2018 B2B Marketing Exchange, The Pedowitz Group CEO Jeff Pedowitz sits down with three marketing leaders to discuss their perspective and share insights into strategic priorities for 2018 and b

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  • CMO Insights: Jeanne Hopkins, Executive Vice President and CMO, Ipswitch16:09

    CMO Insights: Jeanne Hopkins, Executive Vice President and CMO, Ipswitch

    Jeanne Hopkins, Executive VP and CMO for Ipswitch joins Jeff Pedowitz on this episode of CMO Insights to share her insights on the current and future state of the CMO role.

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  • Webinar: Integrated Marketing43:59

    Webinar: Integrated Marketing

    How to build, motivate, and retain a great team of data-driven, customer-centric marketing mavens.

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  • The Role of Marketing For Manufacturers15:32

    The Role of Marketing For Manufacturers

    Watch this video to learn how industrial manufacturers can use marketing as a differentiator.

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