Transitioning from Chief Marketing Officer to Chief Customer Officer
Company orientation, new skills, technology, Originally published on AMA- Marketing Weekly New, By Debbie Qaqish
Why Customer-Driven CMOs are Taking Over the Corner Office
This article is about how powerful CMOs own the customer engagement and are on track to become CEO because of their customer knowledge.
Three Barriers to Integrating CX into a Company's DNA
3 reasons include: holistic definition and strategy for CX, fighting over who owns the customer, and legacy org structures., Originally published on CRMI, By Debbie Qaqish