Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.
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In this template, The Pedowitz Group has documented the six most common use cases organizations consider when purchasing an MAP platform.
Lead Management is an integral part of the modern-day marketing engine. In this piece, you will learn 10 core components needed for an effective Lead Management process.
Getting critical information from your marketing dashboards is mission 1 for marketing leaders. Review these examples to see what a well-executed dashboard can look like.
Download this template to create a persona for a specific, targeted account.
From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.
The Account Based Marketing (ABM) Strategy Loop visualizes the ideal 7-step approach to expand your footprint within a key account.
Learn how to build and document your customer buying journey with these examples.
Campaign planning is made easy with this campaign template.
Inbound marketing can be a moving target. Here is a set of 8 foundational principals that drive effective inbound marketing and have stood the test of time for several years.
Learn how to map and document your customer buying center with these examples.
To determine your resource allocation, use the Four Lenses of Budgeting
Demand Generation and Account Based Marketing (ABM) require vastly different approaches. In this data sheet, we outline the key attributes to each approach.