Tools and Templates

  • Marketing Automation Use Case Template

    Marketing Automation Use Case Template

    In this template, The Pedowitz Group has documented the six most common use cases organizations consider when purchasing an MAP platform.

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  • 10 Rules for Effective Lead Management

    10 Rules for Effective Lead Management

    Lead Management is an integral part of the modern-day marketing engine. In this piece, you will learn 10 core components needed for an effective Lead Management process.

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  • Marketing Dashboard Examples

    Marketing Dashboard Examples

    Getting critical information from your marketing dashboards is mission 1 for marketing leaders. Review these examples to see what a well-executed dashboard can look like.

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  • ABM Persona Template

    ABM Persona Template

    Download this template to create a persona for a specific, targeted account.

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  • Email Best Practice Check List

    Email Best Practice Check List

    From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.

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  • ABM Strategy Loop

    ABM Strategy Loop

    The Account Based Marketing (ABM) Strategy Loop visualizes the ideal 7-step approach to expand your footprint within a key account.

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  • Buying Journey Examples

    Buying Journey Examples

    Learn how to build and document your customer buying journey with these examples.

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  • Campaign Battle Card

    Campaign Battle Card

    Campaign planning is made easy with this campaign template.

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  • 8 Key Focus Areas for Success with Inbound Marketing

    8 Key Focus Areas for Success with Inbound Marketing

    Inbound marketing can be a moving target. Here is a set of 8 foundational principals that drive effective inbound marketing and have stood the test of time for several years.

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  • Buying Center Examples

    Buying Center Examples

    Learn how to map and document your customer buying center with these examples.

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  • Four Lenses Budgeting Model

    Four Lenses Budgeting Model

    To determine your resource allocation, use the Four Lenses of Budgeting

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  • ABM vs Demand Gen Data Sheet

    ABM vs Demand Gen Data Sheet

    Demand Generation and Account Based Marketing (ABM) require vastly different approaches. In this data sheet, we outline the key attributes to each approach.

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