Tools and Templates
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Read Publication
Marketing Automation Buying Guide Checklist
Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.
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Read PublicationMarketing Automation Use Case Template
In this template, The Pedowitz Group has documented the six most common use cases organizations consider when purchasing an MAP platform.
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Read Publication10 Rules for Effective Lead Management
Lead Management is an integral part of the modern-day marketing engine. In this piece, you will learn 10 core components needed for an effective Lead Management process.
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Read PublicationMarketing Dashboard Examples
Getting critical information from your marketing dashboards is mission 1 for marketing leaders. Review these examples to see what a well-executed dashboard can look like.
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Read PublicationABM Persona Template
Download this template to create a persona for a specific, targeted account.
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Read PublicationEmail Best Practice Check List
From subject line to compliance, this check list details 8 best practices to optimize your email campaigns.
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Read PublicationABM Strategy Loop
The Account Based Marketing (ABM) Strategy Loop visualizes the ideal 7-step approach to expand your footprint within a key account.
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Read PublicationBuying Journey Examples
Learn how to build and document your customer buying journey with these examples.
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Read PublicationCampaign Battle Card
Campaign planning is made easy with this campaign template.
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Read Publication8 Key Focus Areas for Success with Inbound Marketing
Inbound marketing can be a moving target. Here is a set of 8 foundational principals that drive effective inbound marketing and have stood the test of time for several years.
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Read PublicationBuying Center Examples
Learn how to map and document your customer buying center with these examples.
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Read PublicationFour Lenses Budgeting Model
To determine your resource allocation, use the Four Lenses of Budgeting
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Read PublicationABM vs Demand Gen Data Sheet
Demand Generation and Account Based Marketing (ABM) require vastly different approaches. In this data sheet, we outline the key attributes to each approach.
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