CMO Insights: Karen Steele, CMO at LeanData

February 12, 2019 The Pedowitz Group (TPG)

CMO Insights: Karen Steele, CMO at LeanData

 

 

 

This week’s guest on CMO Insights is Karen Steele, CMO at LeanData.

In this video, Karen talks about:

  • The complications of taking a company from public to private and the importance of keeping a customer focus
  • Building customer intimacy through the three A’s – advocacy, advisory and adoption
  • The challenges faced by a smaller company in a niche market and how she works to overcome them

Learn more about Karen from her LinkedIn profile and follow LeanData on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

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