CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body and Glass

January 29, 2019 The Pedowitz Group (TPG)

 

 

This week’s guest on CMO Insights is Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass.

In this video, Julie talks about:

  • What makes a great customer experience – making it personal instead of generic
  • Mapping the customer journey in the collision industry
  • The future of driving (and marketing) and what it means for ABRA’s customers 

Learn more about Julie from her LinkedIn profile and follow ABRA on Twitter.

For more great CMO interviews like this one, please check out our other CMO Insights Videos or our YouTube channel.

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