The Pedowitz Group Blog

  • CMO Insights: David Green, Director of Marketing, LeadCrunch{ai}

    CMO Insights: David Green, Director of Marketing, LeadCrunch{ai}

    In this episode of CMO Insights, Jeff sits down with David Green, Director of Marketing at LeadCrunch{ai}, to talk about how AI is changing marketing as we know it.

    Read Article
  • Salesforce and Marketo: 3 Key Areas for Successful Integration

    Salesforce and Marketo: 3 Key Areas for Successful Integration

    Salesforce and Marketo can be a match made in heaven or a disaster waiting to happen. In this first of a 4-part blog posts, find out the three key areas to set yourself up for marketing...

    Read Article
  • CMO Insights: Paul Johnson, Chief Marketing and Product Officer, Displayit

    CMO Insights: Paul Johnson, Chief Marketing and Product Officer, Displayit

    Jeff Pedowitz interviews Paul Johnson, Chief Marketing and Product Officer at Displayit. They discuss the latest trends and displays that stand out at trade shows and much more.

    Read Article
  • Contact Us
  • MarTech and the Customer Journey: Making the Shift Happen

    MarTech and the Customer Journey: Making the Shift Happen

    Take a leadership role in your company by tying your MarTech stack to customer centricity. When the customer becomes the golden thread that ties everything together, everyone wins.

    Read Article
  • CMO Insights: Chandar Pattabhiram, CMO, Coupa Software

    CMO Insights: Chandar Pattabhiram, CMO, Coupa Software

    Jeff sits down with Chandar Pattabhiram, CMO at Coupa Software, to discuss the trickle-down effect of company culture - it starts with leadership - and much more.

    Read Article
  • CMO Insights: Chandar Pattabhiram, CMO, Coupa Software

    CMO Insights: Chandar Pattabhiram, CMO, Coupa Software

    Jeff sits down with Chandar Pattabhiram, CMO at Coupa Software, to discuss the trickle-down effect of company culture - it starts with leadership - and much more.

    Read Article
  • MarTech and the Customer Journey (Join Our Webinar!)

    MarTech and the Customer Journey (Join Our Webinar!)

    You may not usually associate our MarTech stacks with the Customer Journey. But you should! Every piece of tech you use should be considered a touch point in the customer lifecycle.

    Read Article
  • MarTech and the Customer Journey (Join Our Webinar!)

    MarTech and the Customer Journey (Join Our Webinar!)

    You may not usually associate our MarTech stacks with the Customer Journey. But you should! Every piece of tech you use should be considered a touch point in the customer lifecycle.

    Read Article
  • CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo

    CMO Insights: John Kottcamp, Chief Marketing Technologist & CMO, Tahzoo

    Jeff Pedowitz talks with John Kottcamp, Chief Marketing Technologist & CMO at Tahzoo. They discuss the scope of a CMT's role, the ability to deliver relevant content to customers and how tech can...

    Read Article
  • CMO Insights: Sal Patalano, Chief Revenue Officer, Lenovo Software

    CMO Insights: Sal Patalano, Chief Revenue Officer, Lenovo Software

    Jeff Pedowitz interviews Sal Patalano, Chief Revenue Officer of Lenovo Software. They discuss the definition and role of a Chief Revenue Officer, how to erase the line between Sales and Marketing...

    Read Article
  • CMO Insights: Sal Patalano, Chief Revenue Officer, Lenovo Software

    CMO Insights: Sal Patalano, Chief Revenue Officer, Lenovo Software

    Jeff Pedowitz interviews Sal Patalano, Chief Revenue Officer of Lenovo Software. They discuss the definition and role of a Chief Revenue Officer, how to erase the line between Sales and Marketing...

    Read Article
  • Becoming Customer-Centric: A tale of a NextGen Marketing Operations Organization

    Becoming Customer-Centric: A tale of a NextGen Marketing Operations Organization

    Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...

    Read Article
  • Becoming Customer-Centric: A tale of a NextGen Marketing Operations Organization

    Becoming Customer-Centric: A tale of a NextGen Marketing Operations Organization

    Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...

    Read Article
  • Contact Us
  • CMO Insights: Shane Lennon, @VirtualCMO

    CMO Insights: Shane Lennon, @VirtualCMO

    Jeff Pedowitz sits down with Shane Lennon, @VirtualCMO, to discuss a new perspective on alignment between sales, marketing and the product team, studying the customer life cycle journey and how we...

    Read Article
  • CMO Insights: Shane Lennon, @VirtualCMO

    CMO Insights: Shane Lennon, @VirtualCMO

    Jeff Pedowitz sits down with Shane Lennon, @VirtualCMO, to discuss a new perspective on alignment between sales, marketing and the product team, studying the customer life cycle journey and how we...

    Read Article
  • How to Cure Marketing Fatigue Syndrome

    How to Cure Marketing Fatigue Syndrome

    It seems every day there 's a new marketing technology to demo or a new software platform to check out. The MarTech landscape has grown exponentially over the past few years, causing for many,...

    Read Article
  • CMO Insights: Christine Nurnberger, CMO, Bottomline Technologies

    CMO Insights: Christine Nurnberger, CMO, Bottomline Technologies

    Jeff sits down with Christine Nurnberger, CMO of Bottomline Technologies, to talk about an attitude of fearlessness and how that helps shape her team as well as how deploying the right technology...

    Read Article
  • The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage

    The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage

    Data is critical to measuring the success of your marketing initiatives. Debbie Qaqish discusses the four types of "datanistas" and what defines each of these different types for your organization.

    Read Article
  • The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage

    The Role of the Datanista on the Customer Journey: How to Harness Psychic Prowess for Competitive Advantage

    Data is critical to measuring the success of your marketing initiatives. Debbie Qaqish discusses the four types of "datanistas" and what defines each of these different types for your organization.

    Read Article
  • CMO Insights: Patrick Giusti, Head of Sales & Marketing, Mad Street Den

    CMO Insights: Patrick Giusti, Head of Sales & Marketing, Mad Street Den

    Jeff Pedowitz sits down with Patrick Giusti, Head of Sales & Marketing at Mad Street Den to discuss the challenges of running a start up and how new technology makes it easier. They also talk...

    Read Article
  • loading
    Loading More...