The Pedowitz Group Blog

  • CMO Insights: Nicole Wojno, CMO, UserIQ

    CMO Insights: Nicole Wojno, CMO, UserIQ

    Jeff Pedowitz sits down with Nicole Wojno, CMO at UserIQ. They talk about the difference between being customer focus versus being customer service oriented, building a strong, diverse team and...

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  • Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?

    Is Acquisition Tunnel Vision Cutting Your Customer Lifetime Value Short?

    Are you focusing most of your marketing efforts on new new leads? Read more to find out how build solid synergy with your lead management practice and your customer engagement practice to expand...

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  • CMO Insights: Kira Mondrus, CMO, QASymphony

    CMO Insights: Kira Mondrus, CMO, QASymphony

    Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony, to discuss building a marketing team from the ground up, streamlining a MarTech stack and removing redundant tech and the challenges...

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  • CMO Insights: Kira Mondrus, CMO, QASymphony

    CMO Insights: Kira Mondrus, CMO, QASymphony

    Jeff Pedowitz sits down with Kira Mondrus, CMO at QASymphony, to discuss building a marketing team from the ground up, streamlining a MarTech stack and removing redundant tech and the challenges...

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  • Establishing the Lead Management Process: Acquisition to Advocacy

    Establishing the Lead Management Process: Acquisition to Advocacy

    In our final post of the lead management blog series, we discuss stage 7 of the lead management process: establishing a foundation for customer management analytics. This involves reporting around...

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  • ABM: The CMO’s Silver Bullet

    ABM: The CMO’s Silver Bullet

    Account Based Marketing is more than just a marketing trend. ABM is a powerful element you should consider adding to your marketing strategy.

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  • CMO Insights: Heidi Bullock, CMO for Engagio

    CMO Insights: Heidi Bullock, CMO for Engagio

    Jeff Pedowitz sits down with Heidi Bullock, CMO for Engagio, to discuss how she helps her customers build strong foundations for account based marketing, how she creates a team of thoughtful,...

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  • Core Organizational Ingredients of the Ever-Expanding Marketing Operations Function

    Core Organizational Ingredients of the Ever-Expanding Marketing Operations Function

    Debbie Qaqish takes on the organization of functions surrounding marketing operations. Marketing ops has exploded into the marketing scene in just the last two years as a new and critical function...

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  • How to Focus on Customer Centricity in 2019 (On-Demand Webinar)

    How to Focus on Customer Centricity in 2019 (On-Demand Webinar)

    How do you budget for customer centricity? Read on to learn more about how to take the customer journey from a line item to a fully funded initiative that brings every department in the company...

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  • CMO Insights: Alison Murdock, CMO of SocialChorus

    CMO Insights: Alison Murdock, CMO of SocialChorus

    In today's episode of CMO Insights, Jeff sits down with Alison Murdock, CMO of SocialChorus, to discuss digital transformation, the importance of educating your market on the problems you solve...

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  • The State of ABM: Strengthen Marketing Ops to See Greater ROI

    The State of ABM: Strengthen Marketing Ops to See Greater ROI

    Engagio's recent ABM Outlook Survey (2018) contains some fascinating information. We break it down for you here and tell you where you should focus your efforts to get the most return for your...

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  • How to Establish Thorough Service Level Agreements for Lead Management

    How to Establish Thorough Service Level Agreements for Lead Management

    Service Level Agreements (SLAs) are contracts between parties that define roles and responsibilities and document escalation points in the automated lead management process. In this seventh blog...

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  • Adjusting Your 2019 Budget for Customer Centricity – Webinar Registration

    Adjusting Your 2019 Budget for Customer Centricity – Webinar Registration

    Join us September 25 for a webinar that is not about spreadsheets! We'll show you how to take your customer centricity initiative from slideware to action.

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  • CMO Insights: Shane Elliott, VP Global LSS Marketing at Agilent Technologies

    CMO Insights: Shane Elliott, VP Global LSS Marketing at Agilent Technologies

    Jeff Pedowitz sits down with Shane Elliot, VP of Global LSS Marketing at Agilent Technologies, to discuss the big challenges facing large, global companies like Agilent, the critical nature of...

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  • Are You Creating a Data-Driven Organization?

    Are You Creating a Data-Driven Organization?

    Having a data-driven mindset and being able to make data-driven decisions are admirable qualities in an organization, but how do you know if you're organization is truly data-driven?

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  • 9 Myths About Marketing Automation

    9 Myths About Marketing Automation

    Marketing automation won't automatically fix all your marketing problems. Caitlin Culbert dispels this and eight other myths about marketing automation that hold your company back from using this...

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  • 7 Key Stages For Successful Lead Management

    7 Key Stages For Successful Lead Management

    There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead...

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  • CMO Insights: Jeffrey Rohrs, CMO of Yext

    CMO Insights: Jeffrey Rohrs, CMO of Yext

    Jeff Pedowitz sits down with Jeffrey Rohrs, CMO of Yext, to discuss the importance of building a flexible team that adapts well to change, Digital Knowledge Management, and the importance of...

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  • What’s your campaign maturity?

    What’s your campaign maturity?

    Campaigns are the most important tools in the demand generation marketer's toolkit, enabling us to engage, capture and nurture leads and translating them into revenue.

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  • The Wrong Way to Buy MarTech

    The Wrong Way to Buy MarTech

    Debbie Qaqish explores the why, how, and who of buying marketing technology in today's ever-changing marketing operations landscape.

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