The Pedowitz Group Blog

  • Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars

    Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars

    In the new blog series “Outrageous Acts of Marketing”, Majda Anwar breaks down Pepsi and Coco-Cola's marketing efforts during the Atlanta Superbowl in 2019.

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  • How to Become Customer-Centric in a Product-Centric World {Webinar Registration}

    How to Become Customer-Centric in a Product-Centric World {Webinar Registration}

    Becoming customer-centric will help your company stay competitive. On February 19th, Debbie Qaqish will help us operationalize strategy, process and people, the first three controls needed for...

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  • CMO Insights: Karen Steele, CMO at LeanData

    CMO Insights: Karen Steele, CMO at LeanData

    In this episode of CMO Insights, Jeff sits down with Karen Steele, CMO at LeanData. They discuss taking a company from public to private, building customer intimacy and the challenges faced by...

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  • CMO Insights: Karen Steele, CMO at LeanData

    CMO Insights: Karen Steele, CMO at LeanData

    In this episode of CMO Insights, Jeff sits down with Karen Steele, CMO at LeanData. They discuss taking a company from public to private, building customer intimacy and the challenges faced by...

    Read Article
  • CMO Insights: Eva Tsai, Chief Marketing Officer of Algolia

    CMO Insights: Eva Tsai, Chief Marketing Officer of Algolia

    In this episode of CMO Insights, Jeff sits down with Eva Tsai, CMO at Algolia. They discuss how Eva moved into marketing from engineering, how AI is helping marketers anticipate their customers'...

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  • CMO Insights: Eva Tsai, Chief Marketing Officer of Algolia

    CMO Insights: Eva Tsai, Chief Marketing Officer of Algolia

    In this episode of CMO Insights, Jeff sits down with Eva Tsai, CMO at Algolia. They discuss how Eva moved into marketing from engineering, how AI is helping marketers anticipate their customers'...

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  • Master Engagement Architecture, the Key to Mapping Out Your Campaigns

    Master Engagement Architecture, the Key to Mapping Out Your Campaigns

    Feel like your marketing campaigns are overwhelming? Do you send the right message to the right audience? Do your campaigns ever feel like a traffic jam? Majda Anwar introduces us to Master...

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  • Master Engagement Architecture, the Key to Mapping Out Your Campaigns

    Master Engagement Architecture, the Key to Mapping Out Your Campaigns

    Feel like your marketing campaigns are overwhelming? Do you send the right message to the right audience? Do your campaigns ever feel like a traffic jam? Majda Anwar introduces us to Master...

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  • Building a Strategic Plan to Adopt Customer Centricity: An On-Demand Digital Workshop

    Building a Strategic Plan to Adopt Customer Centricity: An On-Demand Digital Workshop

    Do you want to know how to become customer-centric? Debbie Qaqish provides a full outline for a strategic plan to operationalize the shift to customer centricity.

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  • Building a Strategic Plan to Adopt Customer Centricity: An On-Demand Digital Workshop

    Building a Strategic Plan to Adopt Customer Centricity: An On-Demand Digital Workshop

    Do you want to know how to become customer-centric? Debbie Qaqish provides a full outline for a strategic plan to operationalize the shift to customer centricity.

    Read Article
  • CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body and Glass

    CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body and Glass

    On this episode of CMO Insights, Jeff sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass. They discuss creating a personal (rather than generic) customer...

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  • CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body and Glass

    CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body and Glass

    On this episode of CMO Insights, Jeff sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass. They discuss creating a personal (rather than generic) customer...

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  • When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

    When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

    The customer experience is the new battleground by which business will be won or lost. Lorena Harris starts a 4 part blog series by first breaking down the importance of creating a positive...

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  • When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

    When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

    The customer experience is the new battleground by which business will be won or lost. Lorena Harris starts a 4 part blog series by first breaking down the importance of creating a positive...

    Read Article
  • CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan

    CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan

    In this episode of CMO Insights, Jeff interviews Ben Lazar, Chief Marketing and Product Officer of Payspan. They discuss the difficulties of personalization at scale, achieving high value in your...

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  • CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan

    CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan

    In this episode of CMO Insights, Jeff interviews Ben Lazar, Chief Marketing and Product Officer of Payspan. They discuss the difficulties of personalization at scale, achieving high value in your...

    Read Article
  • CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan

    CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan

    In this episode of CMO Insights, Jeff interviews Ben Lazar, Chief Marketing and Product Officer of Payspan. They discuss the difficulties of personalization at scale, achieving high value in your...

    Read Article
  • How to Adopt Customer Centricity in a Product-Centric World {Webinar Registration}

    How to Adopt Customer Centricity in a Product-Centric World {Webinar Registration}

    Why is customer-centricity important? Explore the answer to that question and more January 29th as Debbie Qaqish provides a full description of why B2B businesses have no choice BUT to become...

    Read Article
  • How to Adopt Customer Centricity in a Product-Centric World {Webinar Registration}

    How to Adopt Customer Centricity in a Product-Centric World {Webinar Registration}

    Why is customer-centricity important? Explore the answer to that question and more January 29th as Debbie Qaqish provides a full description of why B2B businesses have no choice BUT to become...

    Read Article
  • Rise of the Revenue Analyst in Marketing Operations

    Rise of the Revenue Analyst in Marketing Operations

    It's a new role for marketing operations and your team may want to consider it. Debbie Qaqish breaks down why the Revenue Analyst is a key position you want to consider for your future marketing team.

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