The Pedowitz Group Blog

  • CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training

    CMO Insights: Christopher Tarantino, CEO and Founder of Epicenter Media & Training

    On this episode of CMO Insights, Jeff Pedowitz sits down with Christopher Tarantino, CEO and Founder of Epicenter Media and Training. They discuss the challenges of marketing for emergencies and...

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  • CMO Insights: Peter Isaacson, CMO, Demandbase

    CMO Insights: Peter Isaacson, CMO, Demandbase

    Jeff Pedowitz, CEO of The Pedowitz Group, sits down with Peter Isaacson, CMO of Demandbase, to talk about account based marketing and category creation and how the role of marketing is going to...

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  • The Two Documents Necessary to Becoming Customer Centric

    The Two Documents Necessary to Becoming Customer Centric

    Want to become Customer Centric? To do so, marketing teams will need to develop their buyer personas and customer journey.

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  • Operationalize Strategy, People and Process: An On-Demand Digital Workshop

    Operationalize Strategy, People and Process: An On-Demand Digital Workshop

    Do you want to know how to become customer-centric? Debbie Qaqish helps us operationalize strategy, process and people, the first three controls needed for revenue marketing transformation.

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  • CMO Insights: Mike Westgate, VP of Marketing at Briggo

    CMO Insights: Mike Westgate, VP of Marketing at Briggo

    In this episode, Jeff talks with Mike Westgate, VP of Marketing at Briggo. They discuss connected coffee and how Briggo aspires to enhance the coffee experience through technology, location based...

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  • Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars

    Outrageous Acts of Marketing: What Demand Generation Marketers can Learn from the Super Bowl Cola Wars

    In the new blog series “Outrageous Acts of Marketing”, Majda Anwar breaks down Pepsi and Coco-Cola's marketing efforts during the Atlanta Superbowl in 2019.

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  • How to Become Customer-Centric in a Product-Centric World {Webinar Registration}

    How to Become Customer-Centric in a Product-Centric World {Webinar Registration}

    Becoming customer-centric will help your company stay competitive. On February 19th, Debbie Qaqish will help us operationalize strategy, process and people, the first three controls needed for...

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  • CMO Insights: Karen Steele, CMO at LeanData

    CMO Insights: Karen Steele, CMO at LeanData

    In this episode of CMO Insights, Jeff sits down with Karen Steele, CMO at LeanData. They discuss taking a company from public to private, building customer intimacy and the challenges faced by...

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  • CMO Insights: Karen Steele, CMO at LeanData

    CMO Insights: Karen Steele, CMO at LeanData

    In this episode of CMO Insights, Jeff sits down with Karen Steele, CMO at LeanData. They discuss taking a company from public to private, building customer intimacy and the challenges faced by...

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  • CMO Insights: Eva Tsai, Chief Marketing Officer of Algolia

    CMO Insights: Eva Tsai, Chief Marketing Officer of Algolia

    In this episode of CMO Insights, Jeff sits down with Eva Tsai, CMO at Algolia. They discuss how Eva moved into marketing from engineering, how AI is helping marketers anticipate their customers'...

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  • CMO Insights: Eva Tsai, Chief Marketing Officer of Algolia

    CMO Insights: Eva Tsai, Chief Marketing Officer of Algolia

    In this episode of CMO Insights, Jeff sits down with Eva Tsai, CMO at Algolia. They discuss how Eva moved into marketing from engineering, how AI is helping marketers anticipate their customers'...

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  • Master Engagement Architecture, the Key to Mapping Out Your Campaigns

    Master Engagement Architecture, the Key to Mapping Out Your Campaigns

    Feel like your marketing campaigns are overwhelming? Do you send the right message to the right audience? Do your campaigns ever feel like a traffic jam? Majda Anwar introduces us to Master...

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  • Master Engagement Architecture, the Key to Mapping Out Your Campaigns

    Master Engagement Architecture, the Key to Mapping Out Your Campaigns

    Feel like your marketing campaigns are overwhelming? Do you send the right message to the right audience? Do your campaigns ever feel like a traffic jam? Majda Anwar introduces us to Master...

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  • Contact Us
  • Building a Strategic Plan to Adopt Customer Centricity: An On-Demand Digital Workshop

    Building a Strategic Plan to Adopt Customer Centricity: An On-Demand Digital Workshop

    Do you want to know how to become customer-centric? Debbie Qaqish provides a full outline for a strategic plan to operationalize the shift to customer centricity.

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  • Building a Strategic Plan to Adopt Customer Centricity: An On-Demand Digital Workshop

    Building a Strategic Plan to Adopt Customer Centricity: An On-Demand Digital Workshop

    Do you want to know how to become customer-centric? Debbie Qaqish provides a full outline for a strategic plan to operationalize the shift to customer centricity.

    Read Article
  • CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body and Glass

    CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body and Glass

    On this episode of CMO Insights, Jeff sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass. They discuss creating a personal (rather than generic) customer...

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  • CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body and Glass

    CMO Insights: Julie Roehm, Chief Experience Officer and CMO, ABRA Auto Body and Glass

    On this episode of CMO Insights, Jeff sits down with Julie Roehm, Chief Experience Officer and CMO at ABRA Auto Body and Glass. They discuss creating a personal (rather than generic) customer...

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  • When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

    When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

    The customer experience is the new battleground by which business will be won or lost. Lorena Harris starts a 4 part blog series by first breaking down the importance of creating a positive...

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  • When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

    When Marketing Prospects Don’t Want to Play Your Way | Lessons in Customer Experience part 1

    The customer experience is the new battleground by which business will be won or lost. Lorena Harris starts a 4 part blog series by first breaking down the importance of creating a positive...

    Read Article
  • CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan

    CMO Insights: Ben Lazar, Chief Marketing and Product Officer, Payspan

    In this episode of CMO Insights, Jeff interviews Ben Lazar, Chief Marketing and Product Officer of Payspan. They discuss the difficulties of personalization at scale, achieving high value in your...

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