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5 SFMC Hacks You Didn't Know You Needed

TPG Marketing

5 Salesforce Marketing Cloud AMPscripts hacks to make your life easier.

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4 Simple Reasons Salesforce Marketing Cloud Helps You Win With Customers

4 Simple Reasons Salesforce Marketing Cloud Helps You Win With Customers

Salesforce Marketing Cloud (SFMC) has taken the B2B marketing world by storm because it’s a whole different breed of marketing automation platform (MAP). To understand what makes Salesforce...

A Brief History of Salesforce Marketing Cloud

A Brief History of Salesforce Marketing Cloud

Salesforce Marketing Cloud is an accumulation of multiple platforms purchased to accelerate the development of SFMC with a consistent focus on customer experience and artificial intelligence.

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How To Be Best Friends With Your Salesforce Administrator

How To Be Best Friends With Your Salesforce Administrator

As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...

Salesforce Marketing Cloud & Automated Customer Experiences

Salesforce Marketing Cloud & Automated Customer Experiences

Marketers are beginning to leverage technology to enhance the customer experience to help meet business objectives. The Salesforce Marketing Cloud (SFMC) is leading the way in automating and...

Marketo-Salesforce Integrations: Troubleshooting Your Instance

Marketo-Salesforce Integrations: Troubleshooting Your Instance

Integrating Marketo and Salesforce is not a "once and done" action. You must continually work to maintain sync between the two platforms. Let's look at troubleshooting your Marketo-Salesforce...

Optimizing Your Marketo and Salesforce Integration for Better Results

Optimizing Your Marketo and Salesforce Integration for Better Results

No matter how your Marketo and Salesforce integration came to be, it's always necessary to optimize it. Here we offer some ideas for routine maintenance and other best practices for keeping your...

Marketo/Salesforce Integration: It’s Easy Because It’s Hard

Marketo/Salesforce Integration: It’s Easy Because It’s Hard

Setting up a Marketo/Salesforce integration is easy - if you do the hard, careful planning beforehand. Pay attention in the planning phase and your integration will go smoothly.

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