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SFMC Permissions and Security
5 SFMC Hacks You Didn't Know You Needed
5 Salesforce Marketing Cloud AMPscripts hacks to make your life easier.
4 Simple Reasons Salesforce Marketing Cloud Helps You Win With Customers
Salesforce Marketing Cloud (SFMC) has taken the B2B marketing world by storm because it’s a whole different breed of marketing automation platform (MAP). To understand what makes Salesforce...
A Brief History of Salesforce Marketing Cloud
Salesforce Marketing Cloud is an accumulation of multiple platforms purchased to accelerate the development of SFMC with a consistent focus on customer experience and artificial intelligence.
How To Be Best Friends With Your Salesforce Administrator
As a marketer, and as you dive deeper into marketing operations, you’re going to realize you can’t work in a silo. There are things you’ll want to get done that require the assistance of other...
Salesforce Marketing Cloud & Automated Customer Experiences
Marketers are beginning to leverage technology to enhance the customer experience to help meet business objectives. The Salesforce Marketing Cloud (SFMC) is leading the way in automating and...
Marketo-Salesforce Integrations: Troubleshooting Your Instance
Integrating Marketo and Salesforce is not a "once and done" action. You must continually work to maintain sync between the two platforms. Let's look at troubleshooting your Marketo-Salesforce...
Optimizing Your Marketo and Salesforce Integration for Better Results
No matter how your Marketo and Salesforce integration came to be, it's always necessary to optimize it. Here we offer some ideas for routine maintenance and other best practices for keeping your...
Marketo/Salesforce Integration: It’s Easy Because It’s Hard