Are you a holdout? Why you should switch to Salesforce Lightning from Classic
Are you ready for (Salesforce) Lightning to strike? Through the years, we all have grown to love what is now referred to as Salesforce Classic. Salesforce has helped our organizations in ways we...
5 SFMC Hacks You Didn't Know You Needed
5 Salesforce Marketing Cloud AMPscripts hacks to make your life easier.
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How Salesforce Transformed My Life From Injuries Suffered In Active Duty
When Josephe Hickox was critically injured on Dec. 26, 2016 while serving with the U.S. Marine Corps, he could never have imagined the journey that was ahead of him. The most surprising part of...
Marketo-Salesforce Integrations: Troubleshooting Your Instance
Integrating Marketo and Salesforce is not a "once and done" action. You must continually work to maintain sync between the two platforms. Let's look at troubleshooting your Marketo-Salesforce...
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How to integrate Pardot lists with Salesforce campaigns in four easy steps
Are you using Pardot? Check. Are you using Salesforce? Check. Are you using Salesforce campaigns to track engagement in your Pardot list emails? Say what? There are several reasons you should...
Optimizing Your Marketo and Salesforce Integration for Better Results
No matter how your Marketo and Salesforce integration came to be, it's always necessary to optimize it. Here we offer some ideas for routine maintenance and other best practices for keeping your...
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SFMC Permissions and Security
How to set up roles in SFMC
Salesforce Marketing Cloud Implementation eBook
Don't miss the often overlooked step to getting started with SFMC.
Ipswitch Customer Experience - Rob Woodbury, GMP
Watch this video to learn how TPG helped Ipswitch to consolidate and migrate two Marketo and two Salesforce platforms into a best in class revenue engine. Learn more about how TPG can help at https
A Brief History of Salesforce Marketing Cloud
Learn where the platform comes from and why it’s able to do what it does.
Salesforce Marketing Cloud and Pardot Services
As a Salesforce partner, The Pedowitz Group will assist you in operationalizing your customer journey with our strategic and technical Salesforce Marketing Cloud consulting services.