Sales & Marketing Technology

Resources on all things tech stack (and getting more out of it)

  • 7 Critical Questions To Ask When Auditing Your Tech Stack

    7 Critical Questions To Ask When Auditing Your Tech Stack

    As digital strategists, it’s our job to work with clients to assess their pain points and to help them leverage their processes and technology to conquer those challenges. We do it all the time,...

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  • Sales & Marketing Alignment:  Language, Process and Technology for the Win!16:35

    Sales & Marketing Alignment: Language, Process and Technology for the Win!

    Dr. Debbie sits down with Megen Waugh to explore how to drive greater revenue through better sales and marketing alignment. Megen Waugh is the Global Director for Marketing Programs and Operations at

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  • 5 Key Ways Revenue Operations Makes A Difference

    5 Key Ways Revenue Operations Makes A Difference

    Revenue Operations – or RevOps for short – is far from just the latest in a series of industry buzzwords. It’s a singularly-focused business initiative to drive more predictable and sustainable...

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  • CMO Insights: Scott Brinker, Chiefmartec.com, Hubspot17:22

    CMO Insights: Scott Brinker, Chiefmartec.com, Hubspot

    Jeff explores topics with industry influencer Scott Brinker, Cofounder and Chief Technology Officer, Chiefmartec.com - Interview Sequence - 00:00 - Intro 01:17 - “What inspired you to begin trackin

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  • Revenue Growth In Mergers and Acquisitions

    Revenue Growth In Mergers and Acquisitions

    Mergers and Acquisitions (M&A) have always been nuanced endeavors, and they seem to be picking up the pace substantially in 2022. In 2021, Executives were putting deals into writing. Take private...

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  • Why Marketing Transformations Fail

    Why Marketing Transformations Fail

    Before we dive into transformation, let’s look at this lesson from history. Why the history lesson in a paper about modern marketing business transformations? Because … Those who do not learn...

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  • Can chatbots actually HELP users?

    Can chatbots actually HELP users?

    Few topics of discussion on LinkedIn tend to have 100% agreement … but chatbot experiences on websites, unfortunately, seem to bring all parties together for sentiments such as what Tom Goodwin...

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  • Your Ticket To More Revenue

    Your Ticket To More Revenue

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  • How Much Tech Do You Really Need For Account-Based Marketing?

    How Much Tech Do You Really Need For Account-Based Marketing?

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  • Planning your Revenue Marketing Stack: It’s Not Just About Technologies

    Planning your Revenue Marketing Stack: It’s Not Just About Technologies

    Steve Nakata, Chief Architect with The Pedowitz Group, discusses important considerations in planning your Revenue Marketing Stack. The post Planning your Revenue Marketing Stack: It’s Not Just...

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  • Don't Slack on Your Stack | Marketing Operations Observations from MarTech West 20195:35

    Don't Slack on Your Stack | Marketing Operations Observations from MarTech West 2019

    The final video in a 4-part series about Debbie's observations from the 2019 MarTech West in San Jose in April. During this video, Debbie talks about the importance of knowing your Martech stack.

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