The Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 2019

In our world change is accelerating and companies need to be prepared to take advantage of unexpected opportunities or adapt to changing industry and market conditions. An effective Revenue Operations function is a key component to manage change a competitive advantage. Ruben Varela is VP Marketing at Veracode. 💻 Visit Veracode's website: https://www.veracode.com/ 📲 Follow Veracode on Twitter: https://twitter.com/Veracode REVTalks 2019 was hosted by The Pedowitz Group. 💻 Visit TPG's website: https://bit.ly/2w1LhuZ 📹 Follow our YouTube channel: https://bit.ly/2w2fr1g 📲 Follow TPG on Twitter: https://bit.ly/2LLpZMH 📲 Follow TPG on Linkedin: https://bit.ly/2En0JGL

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The Marketing Hunger Games (B2BSMX 2020, REVTalks)
The Marketing Hunger Games (B2BSMX 2020, REVTalks)

Join TPG's Melissa Cales and Caleb Rule as they discuss an "on the ground" view of adapting to marketing wh...

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Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 2019
Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 2019

Conant discusses how B2B buying has evolved and how marketers can keep up with the shifting landscape.