Data, Dashboards, and KPIs for Revenue Marketing - B2BSMX 2020, REVTalks

Join TPG's Tracy Wehringer and Lorena Harris as they provide how to show the data that gains marketing greater respect and more investment. -The Interview Sequence- 00:00 - Introduction 01:19 - Put The Pieces Together 01:54 - What Is Marketing Talking About? 04:45 - What Does Sales Care About? 06:35 - How Important Is Data Quality? 07:46 - What Do Executives Really Want To Know? 08:34 - What Are Customers Looking For? 09:18 - Adding New Metrics To The Mix 10:13 - What Can You Do To Add Value? 10:42 - Putting The Pieces Together 11:27 - Common KPI Mistakes 12:29 - KPI Waterfall Effect 18:56 - Dashboarding 19:16 - What Are Your Next Steps? Connect with Tracy: https://www.linkedin.com/in/tracyawehringer/ Connect with Lorena: https://www.linkedin.com/in/lorenaharris/ Grab the webinar slides: https://resources.pedowitzgroup.com/webinar-slides/webinar-slides-data-dashboards-and-kpis-for-revenue-winners-b2bsmx-2020-revtalks Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedowitz-group/ 📲Facebook: https://business.facebook.com/pedowitzgroup/ 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedowitzGroup #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

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