The Marketing Hunger Games (B2BSMX 2020, REVTalks)

Join TPG's Melissa Cales and Caleb Rule as they discuss an "on the ground" view of adapting to marketing when everything's against you and you feel like tribute. -The Interview Sequence- 00:00 - Introduction 01:30 - What's The Bottom-Line Reality? 06:00 - Cater To The Audience 10:00 - Specialize To Weaponize 14:20 - Own Your Survival 18:43 - Perception Matters More Than Ever 24:32 - Sometimes You Just Need A Drink 27:07 - Winning The Marketing Hunger Games With a few Hunger Games GIFs included :) *Note: Amazon Gift Card giveaway at the end is not valid (sorry!)* Connect with Melissa: https://www.linkedin.com/in/melissacales/ Connect with Caleb: https://www.linkedin.com/in/calebrule/ Subscribe and be the first to know when we release a new video Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: https://www.linkedin.com/company/pedowitz-group/ 📲Facebook: https://business.facebook.com/pedowitzgroup/ 📲Twitter: https://twitter.com/revenuemarketer 📹 YouTube: https://www.youtube.com/user/ThePedowitzGroup #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

Previous Video
Data, Dashboards, and KPIs for Revenue Marketing - B2BSMX 2020, REVTalks
Data, Dashboards, and KPIs for Revenue Marketing - B2BSMX 2020, REVTalks

Join TPG's Tracy Wehringer and Lorena Harris as they provide how to show the data that gains marketing grea...

Next Video
The Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 2019
The Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 2019

An effective Revenue Operations function is a key component to manage change as a competitive advantage. Jo...