REVTalks

Leading marketers talk about revenue impact and lessons they've learned from leading significant success.

  • How TikTok Can Shape Your 2021 Revenue Strategy (B2BSMX 2020, REVTalks)25:37

    How TikTok Can Shape Your 2021 Revenue Strategy (B2BSMX 2020, REVTalks)

    Hear from TPG's Dr. Debbie Qaqish on how TikTok can add into your revenue-driving marketing strategies! Grab the webinar slides: https://resources.pedowitzgroup.com/webinar-slides/webinar-slides-how-

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  • Data, Dashboards, and KPIs for Revenue Winners (B2BSMX 2020, REVTalks)20:02

    Data, Dashboards, and KPIs for Revenue Winners (B2BSMX 2020, REVTalks)

    Join TPG's Tracy Wehringer and Lorena Harris as they provide how to show the data that gains marketing greater respect and more investment. Connect with Tracy: https://www.linkedin.com/in/tracyawehri

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  • The Marketing Hunger Games (B2BSMX 2020, REVTalks)29:43

    The Marketing Hunger Games (B2BSMX 2020, REVTalks)

    Join TPG's Melissa Cales and Caleb Rule as they discuss an "on the ground" view of adapting to marketing when everything's against you and you feel like tribute. With a few Hunger Games GIFs included

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  • Lessons Learned Growing Drift to $10 Million+ In Less Than 2 Years | Dave Gerhardt at REVTalks 201914:19

    Lessons Learned Growing Drift to $10 Million+ In Less Than 2 Years | Dave Gerhardt at REVTalks 2019

    Dave reflects on his <2 year journey from 0 to $10 million as a first time marketing leader and shares the top 5 things he wished he had known, including branding, content marketing, PR, and more.

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  • The Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 201911:57

    The Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 2019

    An effective Revenue Operations function is a key component to manage change as a competitive advantage. Join Ruben for insights on just how to do that.

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  • Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 201914:03

    Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 2019

    Conant discusses how B2B buying has evolved and how marketers can keep up with the shifting landscape.

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  • The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 201915:36

    The New Rules of Marketing Operations & Technology | Scott Brinker at REVTalks 2019

    Scott distills the paradoxical rules for marketing operations: where the magic happens and how revenue is created in a digital world.

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  • The Critical Role of Marketing in a Growth Company | Noreen Allen at REVTalks 201916:41

    The Critical Role of Marketing in a Growth Company | Noreen Allen at REVTalks 2019

    Account Based Marketing has emerged as the cure-all, yet marketing and sales are struggling to scale their ABM efforts. Discover how AI simplification can bring your great marketing back.

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  • Marketing To The Enterprise | Maria Pergolino at REVTalks 201916:45

    Marketing To The Enterprise | Maria Pergolino at REVTalks 2019

    A good relationship with sales and ABM is just a small part of what is needed to create success. This video covers strategy, tactics, and tools to not only win new deals, but expand current ones too.

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  • The Discipline of Revenue Marketing = The Freedom of Creativity | Lauren Pasquale at RevTalks 201914:34

    The Discipline of Revenue Marketing = The Freedom of Creativity | Lauren Pasquale at RevTalks 2019

    Talk about a supply and demand problem. Pasquale details the effort enabling her company to exceed acquisition goals and thoroughly track ROI, while filling critical gaps in quality patient care.

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  • REVTalks 2019 Highlight Reel1:01

    REVTalks 2019 Highlight Reel

    Personal. Concise. Authentic. REVTalks™ is a conference dedicated to sharing the stories of professionals who made revenue impacts. Tune in to our series on major B2B trends, "aha!" moments, and more.

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  • Scott Brinker REVTalks 2019 Intro1:24

    Scott Brinker REVTalks 2019 Intro

    In this keynote, Scott distills "The New Rules of Marketing Operations & Technology" embraced by best-in-class marketing teams for centralization, automation, decentralization, humanization, & change.

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  • Lauren Pasquale REVTalks 2019 Intro0:24

    Lauren Pasquale REVTalks 2019 Intro

    Pasquale details the effort that has enabled her company to exceed acquisition goals and track ROI on every digital dollar spent, while filling critical gaps in quality patient care.

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  • Think Big, Act Bigger: The Rewards of Being Relentless | Jeffrey Hayzlett at REVTalks 201912:18

    Think Big, Act Bigger: The Rewards of Being Relentless | Jeffrey Hayzlett at REVTalks 2019

    Develop the right culture by knowing why you're in the game. Hayzlett discusses just how to think big and act bigger.

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  • Customer Experience: Better Than Human Experience | Dennis Haugan at REVTalks 201912:54

    Customer Experience: Better Than Human Experience | Dennis Haugan at REVTalks 2019

    How do you create the right mix of digital and human through the buyer’s journey? Tune in to hear how Apptio is leveraging the power of digital + human to create a better than human experience.

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  • The Future of Work: Inside the Employees (and the Marketers) Mind | Jeanniey Mullen at REVTalks 201915:22

    The Future of Work: Inside the Employees (and the Marketers) Mind | Jeanniey Mullen at REVTalks 2019

    Jeanniey Mullen shares insights, actions, and ideas on how to drive growth to any company’s bottom line in our new employee-led world.

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  • Jeff Pedowitz Introduces RevTalks during B2BMX6:13

    Jeff Pedowitz Introduces RevTalks during B2BMX

    Personal. Concise. Authentic. REVTalks™ is a conference dedicated to sharing the stories of professionals who made revenue impacts. Tune in to our series on major B2B trends, "aha!" moments, and more.

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  • Achieve Growth by Aligning Demand Gen Program to GTM Strategy | Mike Volpe at REVTalks 201916:12

    Achieve Growth by Aligning Demand Gen Program to GTM Strategy | Mike Volpe at REVTalks 2019

    Aligning your company strategy with your go-to-market plan and demand gen program is key. Learn when to use which demand gen tactics and how to diagnose if you are mis- or well-aligned.

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  • How Artificial Intelligence Is Accelerating Marketing Performance | Brian Kardon at REVTalks 201916:12

    How Artificial Intelligence Is Accelerating Marketing Performance | Brian Kardon at REVTalks 2019

    AI, machine learning, and bots are no longer the future. Learn how to incorporate them into your marketing to avoid missing out on perhaps the most important tech of this generation.

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  • Lessons from Stranger Things: How to Avoid the ABM Upside Down | Sandra Freeman at REVTalks 20199:25

    Lessons from Stranger Things: How to Avoid the ABM Upside Down | Sandra Freeman at REVTalks 2019

    Find out how to "Open the Gate" to scalable ABM programs, focus on insights that matter, and develop a fearless collaboration engine that wins together.

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