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Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.
In Part 3 of the Center of Excellence White Paper you will learn a typical charter of a Demand Generation Group.
In Part 4 of the Center of Excellence White Paper you will learn the typical charter of a Digital and Content Group.
In Part 2 of the Center of Excellence White Paper you will learn the typical charter of a Marketing Operations Group
Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month's post, the first steps in the Revenue Marketing Journey and the steps necessary to make to...
An effective Revenue Operations function is a key component to manage change as a competitive advantage. Join Ruben for insights on just how to do that.
In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department...
Talk about a supply and demand problem. Pasquale details the effort enabling her company to exceed acquisition goals and thoroughly track ROI, while filling critical gaps in quality patient care.
Change is disruptive and revenue marketing is a change agent. View this infographic so you can better prepare your organization for revenue marketing.
The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important! The post...
This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?"
This 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities & skill-sets needed to drive pipeline & revenue.
This is Part 1 of a two-part posting on how to create and organize a center of excellence for demand generation and customer engagement. Different definitions for a center of excellence, or CoE,...