Part 1: Revenue Marketing Center of Excellence – Introduction

This 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities and skill-sets needed to drive pipeline and revenue.

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Rise of the Revenue Marketer: Chapter 1
Rise of the Revenue Marketer: Chapter 1

This book is written for the B2B marketing executive who is responsible for answering the question "What ar...

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How to Build a Center of Excellence for Customer Engagement — Part I
How to Build a Center of Excellence for Customer Engagement — Part I

This is Part 1 of a two-part posting on how to create and organize a center of excellence for demand genera...