TPG ONE™: A New Approach to the Customer Journey

It’s time to redefine your role in the customer engagement economy. Companies that pivot to a customer-centric approach see double-digit growth in customer retention, customer satisfaction and account expansion rates. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

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Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management
Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive gro...

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Rise of the Strategic Marketing Operations Function
Rise of the Strategic Marketing Operations Function

Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphin...