The Discipline of Revenue Marketing = The Freedom of Creativity | Lauren Pasquale at RevTalks 2019

Talk about a supply and demand problem. Labor statistics indicate that the U.S. will face a shortage of 200,000 nurses by 2020, and Fastaff Travel Nursing is in the business of placing experienced nurses in urgent and crucial situations nationwide. In a hyper-competitive market, Fastaff relies on the creative freedom earned through disciplined digital tracking in the race for talent. Pasquale details the effort that has enabled her company to exceed acquisition goals and track ROI on every digital dollar spent, while filling critical gaps in quality patient care. Lauren Pasquale is the VP, Marketing at Fastaff Travel Nursing & US Nursing 📲 Follow Lauren Pasquale on Twitter: https://twitter.com/@laurenpasquale 💻 Visit Fastaff Travel Nursing's website: https://www.fastaff.com/ 📲 Follow Fastaff Travel Nursing on Twitter: https://twitter.com/Fastaff_Nursing REVTalks 2019 was hosted by The Pedowitz Group. 💻 Visit TPG's website: https://bit.ly/2w1LhuZ 📹 Follow our YouTube channel: https://bit.ly/2w2fr1g 📲 Follow TPG on Twitter: https://bit.ly/2LLpZMH 📲 Follow TPG on Linkedin: https://bit.ly/2En0JGL

Previous Publication
The High Cost of Doing Nothing about Marketing Automation
The High Cost of Doing Nothing about Marketing Automation

While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively...

Next Video
CMO Insights: Rand Fishkin, Co-Founder (Moz, SparkToro)
CMO Insights: Rand Fishkin, Co-Founder (Moz, SparkToro)

Tune into this episode of CMO Insights to hear all about the changing landscape of digital marketing and ho...