Lead Management Process and Pitfalls to Avoid: Marketing Operations eBook Part 1

You might think you know all about the lead management process, but there are some common pitfalls that you might be trapped in. Here we discuss the lead management process and common pitfalls to avoid.

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Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge
Customer Centricity: Vs. Product Centric, Why It Matters, And How To Lead The Charge

Marketing operations maturity means making the full pivot to being a customer-centric marketing organizatio...

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How to Overcome 3 Major Challenges with Strategic Marketing Operations
How to Overcome 3 Major Challenges with Strategic Marketing Operations

CMOs today face many varied and difficult challenges. Among these challenges are guiding their firms in dig...