The Revenue Marketing Index 2019 Report: Why It’s So Important
The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!
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Revenue Marketing Basics: It’s Time to Go Back to School
Do you want your team to be Revenue Marketing Certified? Sign up for the Revenue Marketing Basics course to start your Revenue Marketing journey today!
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The Two Documents Necessary to Becoming Customer Centric
Want to become Customer Centric? To do so, marketing teams will need to develop their buyer personas and customer journey.
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When Your Brand Finally Realizes It’s Not All About You | Lessons in Customer Experience part 2
Getting to know your customer is a vital step in the customer journey. Lorena Harris' 2nd blog in a 4 part blog series breaks down how you can become customer-focused and how to build customer...
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3 Reasons Why Marketing Should Lead the Planning and Budgeting Process
Debbie Qaqish breaks down the importance of having marketing lead the annual planning and budgeting process.
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TPG ONE™: A New Approach to the Customer Journey
It's time to reimagine the marketing funnel. Learn how B2B companies can move toward what Debbie Qaqish refers to as 'the customer engagement economy' by embracing that the customer is control....
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Introducing TPG ONE™: Moving Beyond the Funnel
TPG is moving beyond the marketing funnel as Jeff Pedowitz introduces TPG ONE™ – a Customer Lifecycle Map.
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Steps to Operationalize and Streamline your Marketo Enablement
This infographic outlines the steps needed to operationalize your marketing engagement platform to get the most from your Marketo investment.
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