CMO Insights: Emily Reagan, Bazaarvoice, Inc.

Are you ready? That’s the lingering question left from my blog explaining marketing operations’ value. To answer this, let’s discuss the elements you need to produce a world-class marketing...

In the 1960s, NASA had a room full of mathematicians whose sole job was crunching equations to calculate and then recalculate data to determine a trajectory for a space launch. They were known as...

Have you ever felt that marketing has to change every 3.5 seconds to adapt to customer demand? Well … it’s (basically) true. New market dynamics, new tech, and new customer choices roll out almost...

Which stage(s) is your company struggling with? Nearly all companies can improve this vital process!

With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true customer-centric company than the customer journey. But far too often, businesses...

Pick your best product / service. Now, put yourself in your customer’s shoes: How easy it is to get what they need from you? That customer experience will make or break the sale … or the decision...

At this point, you’ve considered an Adobe Experience Manager (AEM) migration. You’ve evaluated the functionality of AEM and determined your company is ready for this transformation.  Now, you need...

Predictable revenue growth. Ask any B2B CMO, and that’s their #1 goal. But, there’s ONE major roadblock preventing most marketing teams from hitting their bottom-line goals. They’re not collecting...

Let’s be honest: Account-based marketing (ABM) can significantly expand revenue from your customer base. But ABM is advanced. It’s not simple, fast or easy to measure, and it can’t be done by one...

Marketing operations maturity means making the full pivot to being a customer-centric marketing organization. Though B2B marketers struggle with this, it can be done. Debbie Qaqish shares some...

Have you ever wondered how you (or your team) got this to this point? Content everywhere… your team (or you, if you’re the content marketer) keeps talking about how much of it is bad. Some is...

Who besides me yelled “Jumanji” when the clock struck midnight, signaling the end of 2020? It was like we were stuck in an alternate universe with unknown rules, dizzying changes, and disaster...

I get it: email just seems … well, kind of boring when you compare it with other channels on the market. Chatbots, automation, dynamic websites, account-based marketing. And then there’s email...

If your inbound marketing campaign isn’t hitting bottom-line goals, can you pinpoint where or why it’s failing? Most B2B marketing teams can’t.  There’s no doubt – inbound for corporations and...

Are you ready for (Salesforce) Lightning to strike?  Through the years, we all have grown to love what is now referred to as Salesforce Classic.  Salesforce has helped our organizations in ways we...

“We’re spending the same amount on inbound ads, but we’re getting less and less leads every year.”  Sound familiar? According to Hubspot, 63% of B2B companies say driving traffic and leads is...