CMO Insights: Emily Reagan, Bazaarvoice, Inc.

Pick your best product / service. Now, put yourself in your customer’s shoes: How easy it is to get what they need from you? That customer experience will make or break the sale … or the decision...

Have you ever wondered how you (or your team) got this to this point? Content everywhere… your team (or you, if you’re the content marketer) keeps talking about how much of it is bad. Some is...

Let’s be honest: Account-based marketing (ABM) can significantly expand revenue from your customer base. But ABM is advanced. It’s not simple, fast or easy to measure, and it can’t be done by one...

Which stage(s) is your company struggling with? Nearly all companies can improve this vital process!

Who besides me yelled “Jumanji” when the clock struck midnight, signaling the end of 2020? It was like we were stuck in an alternate universe with unknown rules, dizzying changes, and disaster...

With marketing, I firmly believe there are few more important things to know in the pursuit of becoming a true customer-centric company than the customer journey. But far too often, businesses...

If your inbound marketing campaign isn’t hitting bottom-line goals, can you pinpoint where or why it’s failing? Most B2B marketing teams can’t.  There’s no doubt – inbound for corporations and...

Are you ready for (Salesforce) Lightning to strike?  Through the years, we all have grown to love what is now referred to as Salesforce Classic.  Salesforce has helped our organizations in ways we...

I get it: email just seems … well, kind of boring when you compare it with other channels on the market. Chatbots, automation, dynamic websites, account-based marketing. And then there’s email...

“We’re spending the same amount on inbound ads, but we’re getting less and less leads every year.”  Sound familiar? According to Hubspot, 63% of B2B companies say driving traffic and leads is...

Account-Based Marketing (ABM) is not as simple as it sounds. The concept is simple enough, but executing it requires a lot of foundational building blocks to be in place – which is why ABM...

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern marketing. Companies claim they want...

We don’t mean to sound too dramatic … but time is running out. Oracle is ending support for their ”native” Program Builder Eloqua-Salesforce integration as of February 1, 2021. This deadline is...

Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...

Debbie Qaqish recaps the "Who Owns the Customer Journey?" webinar hosted by TPG May 22, 2018. Learn why customer experience is a growing conversations in companies and next steps needed for your...

Multi-touch attribution is an increasingly important part of the B2B marketing stack. The ability to measure ROI of all marketing channels to derive insights that can guide future strategy is...

“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb  Even customers we know “like the back of our hand” will change over time. Too often,...

With so many companies looking for the best marketing automation software that fits their needs, it’s imperative to know two things: what software best fits what you’re looking for, and how to...