Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 2019

B2B buying has evolved. Buyers are in control of the information flow, pace and preferred channel of communication, often resistant to engage until they have completed their own research and product comparison. As Marketers, we’re still fumbling around in the dark, relying on the same old bag of tricks for prospecting; forms, spam and cold calls. Latane Conant is CMO at 6sense. 📲 Follow Latane Conant on Twitter: https://twitter.com/LataneConant 💻 Visit 6sense's website: https://6sense.com/ 📲 Follow 6sense on Twitter: https://twitter.com/6senseInc REVTalks 2019 was hosted by The Pedowitz Group. 💻 Visit TPG's website: https://bit.ly/2w1LhuZ 📹 Follow our YouTube channel: https://bit.ly/2w2fr1g 📲 Follow TPG on Twitter: https://bit.ly/2LLpZMH 📲 Follow TPG on Linkedin: https://bit.ly/2En0JGL

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