5 Ways to Piss Off Sales During Lead Management Implementation

Your lead management process is an essential part of your marketing strategy. Think about it: marketing generates qualified leads, passes them seamlessly and efficiently to sales, and sales/marketing processes them through to close. 

And if you don't partner with sales, you can create much more friction between your two organizations. Make sure you avoid these common mistakes marketers make when implementing lead management. 

 

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CMO Insights: Rand Fishkin, Co-Founder (Moz, SparkToro)
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