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Who besides me wants to yell “Jumanji” when the ball drops in Times Square on New Year’s Eve of 2020? It’s like we’re stuck in an alternate universe with unknown rules, dizzying changes, and...

“We’re spending the same amount on inbound ads, but we’re getting less and less leads every year.”  Sound familiar? According to Hubspot, 63% of B2B companies say driving traffic and leads is...

There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead...

Account-Based Marketing (ABM) is not as simple as it sounds. The concept is simple enough, but executing it requires a lot of foundational building blocks to be in place – which is why ABM...

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim...

We don’t mean to sound too dramatic … but time is running out. Oracle is ending support for their ”native” Program Builder Eloqua-Salesforce integration as of February 1, 2021. This deadline is...

Chances are, you found this article because you heard the term “revenue marketing” but you might be asking: What is it? Is it some fluff concept that doesn’t mean anything? Or, is there some merit...

Debbie Qaqish recaps the "Who Owns the Customer Journey?" webinar hosted by TPG May 22, 2018. Learn why customer experience is a growing conversations in companies and next steps needed for your...

“The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb  Even customers we know “like the back of our hand” will change over time. Too often,...

With so many companies looking for the best marketing automation software that fits their needs, it’s imperative to know two things: what software best fits what you’re looking for, and how to...

Bad Marketing Automation habits are like a comfortable bed: they are easy to fall into, but hard to get out of. It's my job to get you, the client, to STOP. The post 28 bad marketing automation...

According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program...

Salesforce and Marketo can be a match made in heaven or a disaster waiting to happen. In this first of a 4-part blog posts, find out the three key areas to set yourself up for marketing...

There’s a lot of large companies in the United States alone. Over 20,000 employ 500+ employees, per the US Census Bureau’s latest available data. After reading more into Google’s Core Web Vitals,...

Check out these key statistics to help you build a business case for an omni-channel strategy for your company. The post 26 Omni Channel Marketing Statistics To Know appeared first on The Pedowitz...

Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify leads more efficiently. We recently covered these topics in two webinars with...

Oftentimes, marketing teams won't have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL...