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  • The Revenue Marketing Index 2019 Report: Why It’s So Important

    The Revenue Marketing Index 2019 Report: Why It’s So Important

    The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important!

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  • The High Cost of Doing Nothing about Marketing Automation

    The High Cost of Doing Nothing about Marketing Automation

    While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.

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  • 5 Ways to Piss Off Sales During Lead Management Implementation

    5 Ways to Piss Off Sales During Lead Management Implementation

    Know these top 5 barriers by Sales teams during lead management implementation and how to avoid them.

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  • The Discipline of Revenue Marketing = The Freedom of Creativity | Lauren Pasquale at RevTalks 201914:34

    The Discipline of Revenue Marketing = The Freedom of Creativity | Lauren Pasquale at RevTalks 2019

    Talk about a supply and demand problem. Labor statistics indicate that the U.S. will face a shortage of 200,000 nurses by 2020, and Fastaff Travel Nursing is in the business of placing experienced nur

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  • CMO Insights: Rand Fishkin, Co-Founder (Moz, SparkToro)18:37

    CMO Insights: Rand Fishkin, Co-Founder (Moz, SparkToro)

    Tune into this episode of CMO Insights to hear Jeff Pedowitz talk with Rand Fishkin, Wizard of Moz, about the changing landscape of digital marketing and how professional marketers need to navigate th

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  • 7 Key Stages For Successful Lead Management

    7 Key Stages For Successful Lead Management

    There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead...

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  • 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program...

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  • Lessons Learned Growing Drift to $10 Million+ In Less Than 2 Years | Dave Gerhardt at REVTalks 201914:19

    Lessons Learned Growing Drift to $10 Million+ In Less Than 2 Years | Dave Gerhardt at REVTalks 2019

    I Helped Grow Drift from 0 to $10 Million+ In Less Than 700 Days Than 2 Years as a First time Marketing Leader: Here’s What I Wish I Had Known Before Starting In this session, Dave will reflect back

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  • Why Customer-Driven CMOs are Taking Over the Corner Office

    Why Customer-Driven CMOs are Taking Over the Corner Office

    This article is about how powerful CMOs own the customer engagement and are on track to become CEO because of their customer knowledge.

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  • From Brand to Demand | Elle Woulfe at REVTalks 201912:58

    From Brand to Demand | Elle Woulfe at REVTalks 2019

    In the day to day business of manufacturing demand, it can be easy to lose sight of the softer side of marketing. But brand and demand are inexplicably intertwined and the more you embrace brand, the

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  • How to Build a Center of Excellence for Customer Engagement — Part I

    How to Build a Center of Excellence for Customer Engagement — Part I

    This is Part 1 of a two-part posting on how to create and organize a center of excellence for demand generation and customer engagement. Different definitions for a center of excellence, or CoE,...

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  • Marketing Automation Buying Guide Checklist

    Marketing Automation Buying Guide Checklist

    Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.

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  • From ESP to MAP

    From ESP to MAP

    What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).

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  • MAP vs ESP Infographic

    MAP vs ESP Infographic

    Marketing Automation Platforms vs Email Service Providers...Which will help you streamline, automate and measure your marketing efforts?

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  • Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

    Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

    The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.

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  • TPG ONE™: A New Approach to the Customer Journey

    TPG ONE™: A New Approach to the Customer Journey

    It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

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  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

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  • Quantifying the Customer Journey30:19

    Quantifying the Customer Journey

    Chief Strategy Officer Debbie Qaqish and Senior Strategist Colby Renton discuss the customer journey from sales and marketing perspectives. Learn how the customer journey can be quantified.

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  • Four Lenses Budgeting Model

    Four Lenses Budgeting Model

    To determine your resource allocation, use the Four Lenses of Budgeting

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  • Practical Guide to Getting Started With Marketo

    Practical Guide to Getting Started With Marketo

    Capitalize on your Marketo investment with this guide.

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