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7 Critical Questions To Ask When Auditing Your Tech Stack
As digital strategists, it’s our job to work with clients to assess their pain points and to help them leverage their processes and technology to conquer those challenges. We do it all the time,...
How consulting is changing … and why we acquired BizMark CT, LLC
It’s official: We, The Pedowitz Group, have acquired Bizmark Consulting and their best-in-class creative and communications services. They will transition into being our creative and agency...
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The Revenue Operations Research Report, From The Pedowitz Group
Why does marketing exist?
In the midst of talking about optimizing Marketo, content marketing, social, inbound and outbound, I sometimes think we’ve lost track of what marketing is – we can’t see the forest for the...
How To Embrace Revenue Operations
Here we go again. Another buzzword has taken the B2B industry by storm. To be fair, Revenue Operations has been in play for many years…it’s only been recently that organizations wanting real...
$25 Billion and Counting: How to Disrupt the Marketing Status Quo
5 Key Ways Revenue Operations Makes A Difference
Revenue Operations – or RevOps for short – is far from just the latest in a series of industry buzzwords. It’s a singularly-focused business initiative to drive more predictable and sustainable...
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Let’s Talk About Revenue Growth Through Digital Transformation
Business trends come and go. When buzzworthy concepts are pounded into our collective conscience like a jackhammer – whether it’s “business agility” or “the new normal” – it’s easy to brush them...
Sales & Marketing Alignment: Language, Process and Technology for the Win!
Dr. Debbie sits down with Megen Waugh to explore how to drive greater revenue through better sales and marketing alignment. Megen Waugh is the Global Director for Marketing Programs and Operations at
Why Marketing Transformations Fail
Before we dive into transformation, let’s look at this lesson from history. Why the history lesson in a paper about modern marketing business transformations? Because … Those who do not learn...
Realize More Value From Your Marketing Operations
Are you ready? That’s the lingering question left from my blog explaining why the C-suite should care about marketing operations. To answer this, let’s discuss the elements you need to produce a...
Revenue Growth In Mergers and Acquisitions
Mergers and Acquisitions (M&A) have always been nuanced endeavors, and they seem to be picking up the pace substantially in 2022. In 2021, Executives were putting deals into writing. Take private...
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Marketing ops is critical to the success of lead management
Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. Here's why. The post Marketing ops is critical to the success of lead...
What’s in a (ABM) Name? Call It This Instead.
My Account Based Marketing (ABM) clients often question why I invite both Marketing and Business Development teams to participate in strategy development sessions. Based on the name, it sounds...
The role of strategic marketing operations in addressing today’s top 3 CMO challenges
The opportunity has never been higher for marketing operations to step up from being button pushers to strategic contributors and enablers. The post The role of strategic marketing operations in...
Examining The Debate Of Ungating vs. Gating Content
There are many topics that drive passion among marketers. The debate over gating vs. ungating content may be one that brings out stronger opinions. If you peruse marketing LinkedIn, you’ll see...
Rent, buy or train? How to accelerate strategic marketing operations
Selecting martech stack elements is one thing, but finding the humans to use them is quite another. Contributor Debbie Qaqish discusses challenges and solutions MO leaders have in finding key...
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Your Ticket To More Revenue
Can chatbots actually HELP users?
Few topics of discussion on LinkedIn tend to have 100% agreement … but chatbot experiences on websites, unfortunately, seem to bring all parties together for sentiments such as what Tom Goodwin...
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Considering an AEM Migration? Here’s What Marketing and IT Need to Know
Adobe Experience Manager (AEM) is a powerful content and digital asset management system. Many enterprise and corporate organizations consider migrating to AEM when: They’re using a system like...