Welcome To TPG's Resources Hub!

Get expert insight into the topics you care about: Marketing Automation, Customer Experience, Digital Transformation, Driving More Revenue, Demand Generation, and much more. View some favorites below, or search by topic using the menu above.

  • Build A Revenue Marketing COE

    Build A Revenue Marketing COE

    Learn how to build a marketing operation that's revenue and customer-focused, from team structure to job descriptions, executive must-knows to internal processes.

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  • The Customer Retention Program You Can’t Afford To Ignore

    The Customer Retention Program You Can’t Afford To Ignore

    “The reputation of a thousand years may be determined by the conduct of one hour” -Japanese proverb  Even customers we know “like the back of our hand” will change over time. Too often,...

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  • DemandBase Acquires Engagio: What Does This Mean for ABM?

    DemandBase Acquires Engagio: What Does This Mean for ABM?

    Demandbase’s acquired Engagio, so we turned to TPG’s Senior Marketing Executive, Lorena Harris, for her thoughts on what it means for the Account-Based Marketing landscape and B2B marketers. ABM’s...

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  • 107 Customer Experience Stats That Prove CX is Good Business

    107 Customer Experience Stats That Prove CX is Good Business

    Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim...

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  • Who Owns the Customer Journey?

    Who Owns the Customer Journey?

    Debbie Qaqish recaps the "Who Owns the Customer Journey?" webinar hosted by TPG May 22, 2018. Learn why customer experience is a growing conversations in companies and next steps needed for your...

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  • 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy

    According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program...

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  • 28 bad marketing automation habits

    28 bad marketing automation habits

    Bad Marketing Automation habits are like a comfortable bed: they are easy to fall into, but hard to get out of. It's my job to get you, the client, to STOP. The post 28 bad marketing automation...

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  • Balance marketing automation resource constraints

    Balance marketing automation resource constraints

    Oftentimes, marketing teams won't have seven individuals in the entire department, let alone dedicated solely to Marketing Operations. Just like you wouldn’t rely on a single person to produce ALL...

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  • Your Marketing Automation Starting Point: Best Software, Team Structure, And Much More

    Your Marketing Automation Starting Point: Best Software, Team Structure, And Much More

    With so many companies looking for the best marketing automation software that fits their needs, it’s imperative to know two things: what software best fits what you’re looking for, and how to...

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  • I Ran The Fortune 100 Through Three Speed Tests. Here’s What I Saw.

    I Ran The Fortune 100 Through Three Speed Tests. Here’s What I Saw.

    There’s a lot of large companies in the United States alone. Over 20,000 employ 500+ employees, per the US Census Bureau’s latest available data. After reading more into Google’s Core Web Vitals,...

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  • Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 201914:03

    Calling BS on ABM – It's Just Good Marketing | Latane Conant at REVTalks 2019

    Conant discusses how B2B buying has evolved and how marketers can keep up with the shifting landscape.

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  • 26 Omni Channel Marketing Statistics To Know

    26 Omni Channel Marketing Statistics To Know

    Check out these key statistics to help you build a business case for an omni-channel strategy for your company. The post 26 Omni Channel Marketing Statistics To Know appeared first on The Pedowitz...

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  • Creating an Unfair Advantage for Sales and Marketing

    Creating an Unfair Advantage for Sales and Marketing

    Tom Hessen, CEO of 9Lenses, discusses how sales and marketing leaders can leverage interactive assessments to qualify leads more efficiently. We recently covered these topics in two webinars with...

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  • Marketing To The Enterprise | Maria Pergolino at REVTalks 201916:45

    Marketing To The Enterprise | Maria Pergolino at REVTalks 2019

    A good relationship with sales and ABM is just a small part of what is needed to create success. This video covers strategy, tactics, and tools to not only win new deals, but expand current ones too.

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  • REVTalks Masters: Ruben Varela

    REVTalks Masters: Ruben Varela

    In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue...

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  • Map an Amazing Customer Journey (On-Demand Webinar)

    Map an Amazing Customer Journey (On-Demand Webinar)

    Mapping the customer journey involves detailed planning and engagement from all levels of your organization. From the executive team to customer-facing team members to the customers themselves,...

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  • REVTalks Masters: Elle Woulfe

    REVTalks Masters: Elle Woulfe

    In the new blog series, “REVTalks Masters” we sit down with a few of the speakers from our upcoming event, the REVTalks and dive into their stories to help you with your journey to revenue...

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  • CMO Insights: Sterling Snow, SVP of Revenue, Divvy

    CMO Insights: Sterling Snow, SVP of Revenue, Divvy

    In this episode of CMO Insights, Jeff sits down with Sterling Snow, SVP of Revenue, Divvy. They talk about creating customer experiences throughout the whole life cycle, building your product...

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  • Why Capabilities Trump Skills in Digital Transformation

    Why Capabilities Trump Skills in Digital Transformation

    Kevin Joyce dives into Digital Transformation by taking a look at the marketing capabilities a marketing team needs to acquire in order to do digital marketing effectively. The post Why...

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  • How to Become Customer-Centric in a Product-Centric World Workshop Overview

    How to Become Customer-Centric in a Product-Centric World Workshop Overview

    Do you want to know how to become customer-centric? Debbie Qaqish provides a full outline and plan to operationalize the shift to customer centricity. The post How to Become Customer-Centric in a...

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