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Marketing Operations Leader Guide to Strategic Planning, Budgeting & Management

The emerging Marketing Operations leader is operationalizing marketing’s role as a digitally responsive growth driver and it requires a fresh and dynamic new approach to planning and budgeting.

TPG ONE™: A New Approach to the Customer Journey

It’s time to redefine your role in the customer engagement economy. Read this white paper to learn how you can make this pivot with a new model for customer centricity.

Four Lenses Budgeting Model

To determine your resource allocation, use the Four Lenses of Budgeting

Practical Guide to Getting Started With Marketo

Capitalize on your Marketo investment with this guide.

Rise of The Marketing Operations Function

The Marketing Operations role is evolving and transforming B2B marketing organizations.

The High Cost of Doing Nothing about Marketing Automation

While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.

10 Rules for Effective Lead Management

Lead Management is an integral part of the modern-day marketing engine. In this piece, you will learn 10 core components needed for an effective Lead Management process.

Practical Guide to Getting Started with Eloqua

Part 1: Revenue Marketing Center of Excellence – Introduction

This 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities & skill-sets needed to drive pipeline & revenue.