Revenue Marketing

An evolution of lead gen and demand gen marketing, revenue marketing allows marketers to hone in on ROI and prove much more to executives. Learn more strategy and insights here.

  • Rise of the Strategic Marketing Operations Function

    Rise of the Strategic Marketing Operations Function

    Given the rapidly evolving market conditions and pressures, marketing operations as a capability is morphing in front of our very eyes. This white paper characterizes some of the major changes.

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  • Part 3: Revenue Marketing Center of Excellence – Demand Generation Group

    Part 3: Revenue Marketing Center of Excellence – Demand Generation Group

    In Part 3 of the Center of Excellence White Paper you will learn a typical charter of a Demand Generation Group.

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  • Part 4: Revenue Marketing Center of Excellence – Content and Digital Group

    Part 4: Revenue Marketing Center of Excellence – Content and Digital Group

    In Part 4 of the Center of Excellence White Paper you will learn the typical charter of a Digital and Content Group.

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  • Part 2: Revenue Marketing Center of Excellence – Marketing Operations Group

    Part 2: Revenue Marketing Center of Excellence – Marketing Operations Group

    In Part 2 of the Center of Excellence White Paper you will learn the typical charter of a Marketing Operations Group

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  • First Steps in the Revenue Marketing Journey

    First Steps in the Revenue Marketing Journey

    Kevin Joyce, Vice President of Revenue Marketing Strategy with The Pedowitz Group shares in this month's post, the first steps in the Revenue Marketing Journey and the steps necessary to make to...

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  • The Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 201911:57

    The Role Of Revenue Operations In Change Management | Ruben Varela at REVTalks 2019

    An effective Revenue Operations function is a key component to manage change as a competitive advantage. Join Ruben for insights on just how to do that.

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  • 5 Core Marketing Processes to Master

    5 Core Marketing Processes to Master

    In part 6 of this series on successful marketing operations, Kevin Joyce, CMO and VP of Marketing Strategy for The Pedowitz Group breaks down five key marketing processes your marketing department...

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  • The Discipline of Revenue Marketing = The Freedom of Creativity | Lauren Pasquale at RevTalks 201914:34

    The Discipline of Revenue Marketing = The Freedom of Creativity | Lauren Pasquale at RevTalks 2019

    Talk about a supply and demand problem. Pasquale details the effort enabling her company to exceed acquisition goals and thoroughly track ROI, while filling critical gaps in quality patient care.

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  • 5 Stages of Revenue Marketing Change

    5 Stages of Revenue Marketing Change

    Change is disruptive and revenue marketing is a change agent. View this infographic so you can better prepare your organization for revenue marketing.

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  • The Revenue Marketing Index 2019 Report: Why It’s So Important

    The Revenue Marketing Index 2019 Report: Why It’s So Important

    The Revenue Marketing Index 2019 Report condenses hundreds of data points to show you where the market stands compared to Revenue Marketing maturity. Find out why this is so important! The post...

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  • Rise of the Revenue Marketer: Chapter 1

    Rise of the Revenue Marketer: Chapter 1

    This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?"

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  • Part 1: Revenue Marketing Center of Excellence – Introduction

    Part 1: Revenue Marketing Center of Excellence – Introduction

    This 4-part Revenue Marketing Center of Excellence White Paper details how your organization should be structured, role responsibilities & skill-sets needed to drive pipeline & revenue.

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  • How to Build a Center of Excellence for Customer Engagement — Part I

    How to Build a Center of Excellence for Customer Engagement — Part I

    This is Part 1 of a two-part posting on how to create and organize a center of excellence for demand generation and customer engagement. Different definitions for a center of excellence, or CoE,...

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  • Building a Revenue Marketing Center of Excellence

    Building a Revenue Marketing Center of Excellence

    Revenue Marketing Center of Excellence is responsible for driving repeatable, predictable, and scalable revenue performance.

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  • REVTalk: Global Education: The Key to Revenue Marketing Adoption12:16

    REVTalk: Global Education: The Key to Revenue Marketing Adoption

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  • REVTalk: Blowing Away the Number with Revenue Marketing14:30

    REVTalk: Blowing Away the Number with Revenue Marketing

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  • REVTalk: Promoting Revenue Marketing with Fun and Emotion!12:54

    REVTalk: Promoting Revenue Marketing with Fun and Emotion!

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  • REVTalk: The Rubber Band Theory of Leadership11:03

    REVTalk: The Rubber Band Theory of Leadership

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