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Manufacturing continues to innovate and make great strides with technology when it comes to process improvement. Yet many still struggle with embracing digital transformation when it comes to...
Our expert panel discuss how customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers.
The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.
Learn how Grundfos optimized their paid search campaigns with the help of The Pedowitz Group.
Marketing Automation Platforms vs Email Service Providers...Which will help you streamline, automate and measure your marketing efforts?
Our expert panel discuss how they manage and deliver an excellent customer experience, drive sales and marketing alignment to capture leads, and how they experience marketing.
What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).
With a time frame of only 6 months, Xylem needed to integrate a Marketing Automation Platform, launch a pilot campaign and achieve 100 Marketing Qualified Leads.
Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.
Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the...
Gilbarco Veeder-Root worked with TPG to perform a rapid enablement, featuring a proof-of-concept campaign that would display the results they could get when they reached the right audiences.
Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)? Have you thought about it but just aren’t sure if you...
There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead...
While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.
Manufacturing and Distribution Solutions for Fast-Changing Markets
The customer journey in manufacturing has changed dramatically. Buyers are more connected than ever before with 24/7 access to information. See how social selling creates leads and meets quotas.
Download this infographic to learn what elements you need to focus on to align your nurture programs to your sales cycle.
Greg Gibbons, SVP Marketing Communications of Siemens, provides insight into the challenges of supporting marketing initiatives across a a diverse range of business units.
It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Co