Webinar: How to Manage the Digital Disruption of the Manufacturing Sales Cycle

The internet is your digital showroom with buyers using it to shortlist potential suppliers weeks and months before they make contact with a salesperson.  This change in behavior, with buyers performing more than two-thirds of their decision-making out of sight of the sales team, requires a new approach to sales.  

Join Marketo’s Senior Director of Segment Marketing, Peter Bell and Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group along with Bryan Gassler, Director of Marketing at Xylem in this on-demand webinar as they discuss how they:

  • Increased sales productivity by enabling marketing, sales, and distributors with key tools
  • Increased return on marketing investment by improving efficiency and effectiveness
  • Proved time to value within the initial pilot and quickly put the solution into production
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The Role of Marketing For Manufacturers
The Role of Marketing For Manufacturers

Watch this video to learn how industrial manufacturers can use marketing as a differentiator.

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Webinar: The Evolution of Customer Engagement and What it Means for Manufacturers
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Our expert panel discuss how customer centricity is quickly becoming the most critical factor in establishi...

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