CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections

It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Connections is not only up for this challenge, but in this interview with Jeff Pedowitz, shares how understanding your buyer and what they need for solutions is key to business today.

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Align Nurturing with the Manufacturing Sales Cycle
Align Nurturing with the Manufacturing Sales Cycle

Download this infographic to learn what elements you need to focus on to align your nurture programs to you...

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