Marketing Resources for Manufacturers

  • 5 Reasons Manufacturing Should Embrace Digital Transformation

    5 Reasons Manufacturing Should Embrace Digital Transformation

    Manufacturing continues to innovate and make great strides with technology when it comes to process improvement. Yet many still struggle with embracing digital transformation when it comes to...

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  • Case Study: Gilbarco Veeder-Root

    Case Study: Gilbarco Veeder-Root

    Gilbarco Veeder-Root worked with TPG to perform a rapid enablement, featuring a proof-of-concept campaign that would display the results they could get when they reached the right audiences.

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  • 7 Hallmarks of Successful Marketing Transformation

    7 Hallmarks of Successful Marketing Transformation

    The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

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  • CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections14:27

    CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections

    It's a unique challenge to run the marketing department of a large business unit in one of the world's biggest companies. Shonodeep Modak, Chief Marketing Officer for GE Industrial Solutions Energy Co

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    Learn about our pre-configured software for manufacturing marketing programs.

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  • The Role of Marketing For Manufacturers15:32

    The Role of Marketing For Manufacturers

    Watch this video to learn how industrial manufacturers can use marketing as a differentiator.

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  • Case Study: Grundfos Paid Traffic Strategy

    Case Study: Grundfos Paid Traffic Strategy

    Learn how Grundfos optimized their paid search campaigns with the help of The Pedowitz Group.

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  • Case Study: Xylem Digital Marketing

    Case Study: Xylem Digital Marketing

    With a time frame of only 6 months, Xylem needed to integrate a Marketing Automation Platform, launch a pilot campaign and achieve 100 Marketing Qualified Leads.

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  • Align Nurturing with the Manufacturing Sales Cycle

    Align Nurturing with the Manufacturing Sales Cycle

    Download this infographic to learn what elements you need to focus on to align your nurture programs to your sales cycle.

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  • CMO Insights: Greg Gibbons, Senior Vice President, Communications, Siemens Corporation

    CMO Insights: Greg Gibbons, Senior Vice President, Communications, Siemens Corporation

    Greg Gibbons, SVP Marketing Communications of Siemens, provides insight into the challenges of supporting marketing initiatives across a a diverse range of business units.

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  • The Evolution of Customer Engagement and What it Means for Manufacturers58:31

    The Evolution of Customer Engagement and What it Means for Manufacturers

    Our expert panel discuss how customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers.

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  • Marketing Innovation Drives Growth in Manufacturing Webinar56:09

    Marketing Innovation Drives Growth in Manufacturing Webinar

    Our expert panel discuss how they manage and deliver an excellent customer experience, drive sales and marketing alignment to capture leads, and how they experience marketing.

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  • Manufacturing Customer Engagement Services

    Manufacturing Customer Engagement Services

    Manufacturing and Distribution Solutions for Fast-Changing Markets

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  • Social Selling for Manufacturers: Grapevine6

    Social Selling for Manufacturers: Grapevine6

    The customer journey in manufacturing has changed dramatically. Buyers are more connected than ever before with 24/7 access to information. See how social selling creates leads and meets quotas.

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