Accelerate Revenue for Manufacturers Through Marketing

Digital transformation is the key to generating revenue. Modern manufacturing marketers are leveraging marketing automation to make it happen. Check out these case studies, articles, webinars and more to help you start your digital transformation today to beat the competition.

  • Digital Marketing for Manufacturers - Point of View

    Digital Marketing for Manufacturers - Point of View

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  • The Role of Marketing For Manufacturers15:32

    The Role of Marketing For Manufacturers

    Watch this video to learn how industrial manufacturers can use marketing as a differentiator.

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  • 5 Reasons Manufacturing Should Embrace Digital Transformation

    5 Reasons Manufacturing Should Embrace Digital Transformation

    Manufacturing continues to innovate and make great strides with technology when it comes to process improvement. Yet many still struggle with embracing digital transformation when it comes to...

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  • The Evolution of Customer Engagement and What it Means for Manufacturers58:31

    The Evolution of Customer Engagement and What it Means for Manufacturers

    Our expert panel discuss how customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers.

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  • 7 Hallmarks of Successful Marketing Transformation

    7 Hallmarks of Successful Marketing Transformation

    The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.

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  • Case Study: Grundfos Paid Traffic Strategy

    Case Study: Grundfos Paid Traffic Strategy

    Learn how Grundfos optimized their paid search campaigns with the help of The Pedowitz Group.

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  • MAP vs ESP Infographic

    MAP vs ESP Infographic

    Marketing Automation Platforms vs Email Service Providers...Which will help you streamline, automate and measure your marketing efforts?

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  • Marketing Innovation Drives Growth in Manufacturing Webinar56:09

    Marketing Innovation Drives Growth in Manufacturing Webinar

    Our expert panel discuss how they manage and deliver an excellent customer experience, drive sales and marketing alignment to capture leads, and how they experience marketing.

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  • From ESP to MAP

    From ESP to MAP

    What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).

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  • Case Study: Xylem Digital Marketing

    Case Study: Xylem Digital Marketing

    With a time frame of only 6 months, Xylem needed to integrate a Marketing Automation Platform, launch a pilot campaign and achieve 100 Marketing Qualified Leads.

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  • Marketing Automation Buying Guide Checklist

    Marketing Automation Buying Guide Checklist

    Evaluate different marketing automation platforms with this wholistic checklist that covers marketing enablement, tech & infrastructure, sales enablement, vendor support and data management.

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  • 2020 B2B Marketing Predictions: New Ideas for Old, Tired Challenges

    2020 B2B Marketing Predictions: New Ideas for Old, Tired Challenges

    Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the...

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  • Case Study: Gilbarco Veeder-Root

    Case Study: Gilbarco Veeder-Root

    Gilbarco Veeder-Root worked with TPG to perform a rapid enablement, featuring a proof-of-concept campaign that would display the results they could get when they reached the right audiences.

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  • What to Expect When You’re Expecting a Migration to MAP

    What to Expect When You’re Expecting a Migration to MAP

    Are you ready to make the leap from a basic email service provider (ESP) to a full-fledged marketing automation platform (MAP)?   Have you thought about it but just aren’t sure if you...

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  • 7 Key Stages For Successful Lead Management

    7 Key Stages For Successful Lead Management

    There are six key stages to a good lead management process and a seventh stage that will launch your lead management process into the modern world of revenue marketing. By knowing your lead...

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  • The High Cost of Doing Nothing about Marketing Automation

    The High Cost of Doing Nothing about Marketing Automation

    While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.

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  • Manufacturing Customer Engagement Services

    Manufacturing Customer Engagement Services

    Manufacturing and Distribution Solutions for Fast-Changing Markets

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  • Social Selling for Manufacturers: Grapevine6

    Social Selling for Manufacturers: Grapevine6

    The customer journey in manufacturing has changed dramatically. Buyers are more connected than ever before with 24/7 access to information. See how social selling creates leads and meets quotas.

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  • Align Nurturing with the Manufacturing Sales Cycle

    Align Nurturing with the Manufacturing Sales Cycle

    Download this infographic to learn what elements you need to focus on to align your nurture programs to your sales cycle.

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  • CMO Insights: Greg Gibbons, Senior Vice President, Communications, Siemens Corporation

    CMO Insights: Greg Gibbons, Senior Vice President, Communications, Siemens Corporation

    Greg Gibbons, SVP Marketing Communications of Siemens, provides insight into the challenges of supporting marketing initiatives across a a diverse range of business units.

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