Accelerate Revenue for Manufacturers Through Marketing
Digital transformation is the key to generating revenue. Modern manufacturing marketers are leveraging marketing automation to make it happen. Check out these case studies, articles, webinars and more to help you start your digital transformation today to beat the competition.
Digital Marketing for Manufacturers - Point of View
Make the case for digital marketing.
The Role of Marketing For Manufacturers
Watch this video to learn how industrial manufacturers can use marketing as a differentiator.
Webinar: How to Manage the Digital Disruption of the Manufacturing Sales Cycle
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Webinar: The Evolution of Customer Engagement and What it Means for Manufacturers
Our expert panel discuss how customer centricity is quickly becoming the most critical factor in establishing market differentiation and building long term customer loyalty for manufacturers.
7 Hallmarks of Successful Marketing Transformation
The marketing transformation white paper provides insight into why transformation fails and how it can succeed within an organization.
Case Study: Grundfos Paid Traffic Strategy
Learn how Grundfos optimized their paid search campaigns with the help of The Pedowitz Group.
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MAP vs ESP Infographic
Streamline, automate, and measure your marketing efforts with MAP
Webinar: Marketing Innovation Drives Growth in Manufacturing
Hear how experts manage and deliver an excellent customer experience, while also driving revenue.
From ESP to MAP
What to expect when you transition from a basic email service provider (ESP) to a robust marketing automation platform (MAP).
Case Study: Xylem Digital Marketing
With a time frame of only 6 months, Xylem needed to integrate a Marketing Automation Platform, launch a pilot campaign and achieve 100 Marketing Qualified Leads.
Marketing Automation Buying Guide Checklist
use this checklist to evaluate different platforms.
Case Study: Gilbarco Veeder-Root
Gilbarco Veeder-Root worked with TPG to perform a rapid enablement, featuring a proof-of-concept campaign that would display the results they could get when they reached the right audiences.
The High Cost of Doing Nothing about Marketing Automation
While implementing Marketing Automation doesn’t happen overnight, the basics can be put in place relatively quickly.
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Manufacturing Customer Engagement Services
Manufacturing and Distribution Solutions for Fast-Changing Markets
Social Selling for Manufacturers: Grapevine6
The customer journey in manufacturing has changed dramatically. Buyers are more connected than ever before with 24/7 access to information. See how social selling creates leads and meets quotas.
Align Nurturing with the Manufacturing Sales Cycle
Download this infographic to learn what elements you need to focus on to align your nurture programs to your sales cycle.
CMO Insights: Shonodeep Modak, CMO, GE Industrial Solutions Energy Connections
Running the marketing department in one of the world's biggest companies is a huge challenge. Shonodeep is not only up for it but also shares how understanding your buyer is the key to business today.